Brand Activation Manager

Overview

In this role, you will lead the development and delivery of high-quality activation for Chelsea FC’s commercial partnerships, with ownership of top-tier partnerships. You will translate partner and club objectives into impactful campaigns that grow audiences and value, partnering with Brand Activation and wider marketing teams. You’ll guide partner strategy, activation delivery, and select marketing projects beyond partnerships, while supporting and developing the Brand Activation team.

This is a fast-paced, high-profile environment where your leadership shapes how we engage fans and partners. You’ll drive cross-functional collaboration and share best practices, creating meaningful impact on

• Own and lead a portfolio of partnerships marketing rights with season-long activation strategies
• Ensure contractual rights are delivered to a high standard and drive partner satisfaction
• Lead complex activation campaigns from planning through delivery with internal and external stakeholders
• Track activation performance and use data/insights to improve future activations and demonstrate partner value
• Collaborate across Commercial, Marketing, Creative, Content, Social, Digital, Communications, Matchday and Insights
• Take ownership of selected projects beyond partnerships, including external collaborations and celebrity/talent opportunities
• Share best practice and improve processes within the Brand Activation team
• Coach and develop Brand Activation Executives and align with a joined-up team approach

• Experience in brand activation, partnership marketing, sponsorship or integrated marketing
• Strong understanding of sponsorship rights and how to maximise value beyond contractual delivery
• Strong project management and communication skills
• Confident using data and insight to measure performance and improve activity
• Collaborative leader with experience supporting or developing junior team members
• Proactive, creative and comfortable working in a fast-paced, high-profile environment

• collaborative leadership
• proactivity
• creativity
• data and insights to measure performance
• stakeholder coordination
• campaign planning and delivery