B2C Marketing Associate

About the Role

VettaFi is a differentiated index provider that partners with issuers to develop innovative investment solutions. We are looking for a proactive B2C Marketing Associate to support the growth and engagement of our financial advisor and investor community.

Responsibilities

• Assist in the rollout of marketing campaigns designed to grow and retain our audience of investors, including supporting the build‑out of our distribution capabilities in Canada.
• Deliver high‑quality user journeys that facilitate the investment decision‑making process for our audience.
• Execute plans to increase participation in high‑value distribution products, such as driving webcast registrations and boosting attendance for in‑person events.
• Partner with the broader marketing team to ensure campaign and program assets are created, approved, and deployed on time.
• Monitor engagement data and campaign performance, providing regular reports that help the team understand what is working, what is not, and why.
• Identify opportunities to improve user journeys—whether through better email subject lines, clearer calls‑to‑action, or improved segmentation.

Qualifications

• BA/BS degree in marketing, business, or a related field.
• 3–5 years of marketing experience within financial services, asset management, or wealth management.
• Familiarity with marketing tech stacks, including HubSpot and analytics platforms (e.g., Google Analytics), and design tools such as Figma.
• Strong project management skills with the ability to drive multiple projects end‑to‑end and balance short‑ and long‑term objectives.
• Ability to analyze performance data, identify patterns, and turn insights into next steps.
• Comfort using AI‑powered tools to improve marketing effectiveness, including content development, personalization, audience insights, and performance analysis.
• Thrives in a fast‑paced environment and is ready to “roll up their sleeves” to get the job done.
• Strong attention to detail and a high quality of work.

Work Arrangement & Compensation

This role is hybrid (2–3 days in the office per week) and is based in New York City, NY.

Salary Range: $90,000–$110,000 per year USD. The salary offered may vary based on factors, including but not limited to the successful candidate’s relevant knowledge, skills, and experience.

Please note that our company is not currently sponsoring work permit applications and the applicant must be authorized to work in the country where this position is located.

EEO Statement

TMX is committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. We provide accommodations for applicants and employees who require it.

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