B2C CRM Marketing Executive (Commercial Moments & Reactive Comms)

Overview

In this hands-on CRM role you will build, QA and ship reactive communications across 14 markets using Braze. You’ll translate briefs into timely, targeted campaigns and coordinate localisation with market teams. You drive campaigns around key commercial moments, optimise performance through testing, and continuously improve the CRM calendar.

You’ll work closely with Design, Content and local marketers to deliver high-impact messages that grow engagement and revenue.

• 28-days holiday, plus bank holidays
• Monthly 40 Treatwell vouchers
• Mental health support through partnerships
• Benefits platform with cycle to work and discounts
• Growth funds for professional development
• Pension scheme and enhanced parental pay & leave policy

• End-to-end campaign build in Braze: templates, segments, workflows, personalisation and scheduling across email, push, in-app and content cards
• Reactive execution of time-sensitive sends following the calendar and CRM priorities
• Plan and deliver campaigns for key commercial moments (Black Friday, season peaks) aligned to strategy
• Self-QA against targeting, links, copy, creative, personalisation and localisation before scheduling
• Localisation delivery: adapt central campaigns for 14 markets with translations and market variants
• Coordinate content and creative production with Design and Content; run structured A/B testing
• Report campaign performance per send against Benchmarks; capture learnings for future campaigns
• Reactive comms optimisation: balance send frequency, relevance and business priorities across the customer base
• Provide local marketing support to market teams, ensuring central campaigns are effectively localised

• Hands-on ESP experience (essential)
• 1+ years building/deploying campaigns in Braze or similar (segmentation and scheduling)
• HTML/CSS edits; able to tweak elements, not code from scratch
• Agile and data-driven; proven use of data and A/B testing to improve performance
• Execution-focused: able to deliver end-to-end campaigns quickly without sacrificing quality
• Structured yet scrappy: manage a busy multi-market calendar while moving fast in reactive moments
• Willingness to engage with local marketing teams across Europe to understand market nuances

• analytical mindset
• strong coordination and project management
• proactive and hands-on
• Braze
• ESP (email service provider)
• HTML/CSS edits