Account Manager (Influencer Marketing)

Role Overview

As an Account Manager – Influencer Marketing, you will be responsible for managing end-to-end influencer marketing campaigns for key brand accounts. You will act as the primary point of contact for clients and internal teams, translating brand objectives into effective influencer strategies and ensuring campaigns are delivered on time, within budget, and to a high standard.

The ideal candidate should have strong client-management skills, a solid understanding of the influencer ecosystem, excellent communication abilities, and the ability to manage multiple campaigns simultaneously in a fast-paced environment.

Key Responsibilities1. Client Management & Relationship Building

• Own day-to-day relationships with assigned brand clients and act as the primary point of contact for campaigns.
• Understand client objectives, brand guidelines, target audiences, campaign KPIs, and business requirements.
• Build strong, long-term relationships with clients by demonstrating ownership, responsiveness, and strategic understanding.
• Conduct regular client calls and meetings to share campaign progress, recommendations, and performance updates.
• Proactively identify opportunities to expand existing client relationships and contribute to account growth.
• Manage client expectations and ensure timely communication throughout the campaign lifecycle.

2. Influencer Campaign Strategy

• Understand campaign briefs and translate them into relevant influencer marketing strategies.
• Develop influencer recommendations based on audience, content category, geography, platform, engagement, relevance, and campaign objectives.
• Stay updated on emerging creators, influencer trends, content formats, platforms, and changing audience behaviour.
• Recommend the right mix of macro, mid-tier, micro, and nano influencers based on campaign requirements.
• Contribute to campaign ideation, content concepts, creator briefs, and influencer-led storytelling.
• Ensure influencer selection aligns with the brand's positioning, target audience, and campaign objectives.

3. End-to-End Campaign Management

• Manage campaigns from initial briefing and influencer selection through execution, content approvals, publishing, and reporting.
• Coordinate with internal teams including influencer procurement, creator management, media planning, creative, operations, finance, and reporting.
• Prepare campaign trackers, timelines, influencer shortlists, content calendars, and execution plans.
• Ensure all campaign deliverables are executed within agreed timelines and budgets.
• Follow up with influencers and internal stakeholders to ensure timely content submissions and publishing.
• Identify potential execution risks and resolve issues proactively.
• Ensure campaign documentation and communication are maintained accurately.

4. Influencer & Creator Management

• Coordinate with influencer management and procurement teams to identify and onboard suitable creators.
• Review influencer profiles, content quality, audience demographics, engagement metrics, and brand suitability.
• Negotiate and manage influencer commercials in coordination with the relevant internal teams.
• Ensure creators understand campaign briefs, deliverables, timelines, mandatory brand integrations, and content guidelines.
• Manage content review and approval processes while maintaining a balance between brand requirements and creator authenticity.
• Handle creator escalations and ensure a smooth experience for both clients and influencers.

5. Campaign Performance & Reporting

• Monitor campaign performance against defined KPIs such as reach, impressions, engagement, views, clicks, and content performance.
• Work with reporting and analytics teams to analyse campaign data and identify actionable insights.
• Prepare and present campaign performance reports to clients.
• Identify high-performing creators, content formats, and audience segments.
• Translate campaign data into meaningful recommendations for future campaigns.
• Maintain a strong understanding of ROI and performance-driven influencer marketing.

6. Internal Stakeholder Management

• Work closely with cross-functional teams to ensure seamless campaign execution.
• Clearly communicate client requirements, timelines, priorities, and deliverables internally.
• Conduct regular internal campaign reviews and status checks.
• Ensure there is alignment between strategy, procurement, operations, creative, and reporting teams.
• Take complete ownership of campaign timelines and deliverables rather than relying solely on individual teams for follow-ups.

7. Business Growth & Account Expansion

• Identify opportunities to grow existing accounts through new influencer marketing solutions and campaign ideas.
• Support the senior leadership and business development teams during pitches and client presentations.
• Contribute to proposals, pitch decks, influencer strategies, and campaign recommendations.
• Develop a strong understanding of clients' businesses and proactively suggest relevant influencer marketing opportunities.
• Support upselling and cross-selling opportunities within existing accounts.

What We're Looking For

• 3–5 years of experience in influencer marketing, digital marketing, social media, advertising, brand management, or account management.
• Prior experience handling brand accounts and end-to-end influencer campaigns is strongly preferred.
• Strong understanding of the Indian influencer and creator ecosystem.
• Good understanding of Instagram, YouTube, and other relevant social media platforms.
• Strong client-facing and presentation skills.
• Excellent verbal and written communication.
• Strong project management and organisational skills.
• Ability to manage multiple campaigns and priorities simultaneously.
• Strong attention to detail and ownership mindset.