Performance Marketing Manager

Performance Marketing Manager – Video & Demand Gen Company: DeployCrafts Location: Remote Shift: Night Shift (Monday–Friday) Employment Type: Full-Time About the Role DeployCrafts is seeking a highly motivated Performance Marketing Manager to lead video-driven demand generation campaigns across YouTube, Google Demand Gen, and Meta platforms. This role is ideal for someone who can combine creative thinking, video editing, AI-powered workflows, and performance marketing expertise to drive measurable business results. Responsibilities Plan, launch, and optimize paid campaigns across YouTube, Google Demand Gen, and Meta.

Create and edit video advertisements from concept to final delivery. Use AI tools such as Sora, Runway, Higgsfield, Pika, and similar platforms to accelerate content production. Analyze campaign performance and optimize key metrics including CPM, CPV, CAC, and ROAS.

Develop and execute A/B testing strategies for creatives, audiences, offers, and messaging. Generate actionable insights and present performance reports. Collaborate closely with leadership to identify growth opportunities and improve campaign performance.

Required Qualifications 2–4 years of experience in Performance Marketing, Demand Generation, Media Buying, or a related field. Proven experience managing YouTube and Meta advertising campaigns. Strong video editing skills using CapCut, Adobe Premiere Pro, or equivalent tools.

Hands-on experience using AI tools within marketing workflows. Strong analytical and problem-solving skills. Excellent communication and organizational abilities.

Ability to work independently in a remote environment. Preferred Qualifications Experience in the insurance industry. Knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and CRM platforms.

Experience with landing page optimization and conversion rate optimization (CRO). Understanding of attribution models and performance measurement. How to Apply Interested candidates should send the following to : Updated Resume Portfolio or examples of video ads/content created Brief summary of a successful campaign you managed, including results Details of how you currently use AI tools in your marketing workflow We are looking for individuals who are passionate about performance marketing, data-driven decision-making, creative testing, and leveraging AI to drive business growth.

Apply now by emailing your application to