Ecommerce Marketing Manager

About the Role We're looking for a data-driven Growth Marketing Executive / Sr. Executive (Marketplaces) to plan, execute, and optimise paid media campaigns across Amazon, Flipkart, Myntra, and Nykaa. You'll be responsible for driving visibility, sales, and market share for our products, while ensuring campaigns deliver optimal ROAS.

Key Responsibilities Campaign Strategy & Setup Create advertising strategies for Amazon Sponsored Ads (Search, Display, Video) and other channel in-app promotions Select targeting types: keywords, categories, competitors, and product targeting Define budgets, bidding strategies, and promotional timelines for new launches and hero SKUs Optimisation & Performance Management Monitor campaigns multiple times a day, adjusting bids, keywords, and placements to meet KPIs Optimise for ROAS, CTR, and conversion rates through all available levers Manage negative keywords and placement exclusions to reduce wasted spend Cross-functional Collaboration Work with content and design teams to improve product listings, images, A+ content, and store pages for better ad performance Coordinate with supply and operations teams to align inventory availability and delivery TATs Data Analysis & Reporting Track and report on campaign metrics daily, weekly, and monthly with actionable insights Analyse competitor performance and share recommendations for market share growth Use tools like Amazon Advertising Console, Amazon Brand Analytics, Amazon Pi, Helium10, and JungleScout for data-driven decisions Requirements 2–4 years of experience managing ads on Amazon, with willingness to learn other e-commerce platforms Strong understanding of marketplace algorithms, ranking factors, and sponsored ad formats Proficiency in detailed data crunching and analysis Experience with PPC optimisation — bidding, targeting, and budget pacing Good understanding of e-commerce marketing funnels and conversion levers Experience with seasonal campaign planning and new product launches KPIs You'll Own Advertising ROAS Cost of Sale (ACOS / TACOS) Share of Voice in category keywords