Assistant Manager-User Engagement

Assistant Manager – User Engagement Location: Kolkata (Work from Office) Type: Full-time, Permanent What You'll Do: Build and execute end-to-end user engagement strategies that move the needle on activation, retention, and revenue. Specifically, you'll: Own the full user lifecycle — onboarding, activation, retention, and win-back — through in-app messaging, push, email, and other channels Design and run push notification campaigns that users actually want to open Dig into behavioural data (DAU/MAU, session length, retention cohorts, funnel drop-offs) to find what's working, what isn't, and what to try next Run continuous A/B tests on messaging, UI/UX, and user flows to compound small wins into big ones Partner with content, design, and engineering to ship experiences that match what users actually want Collaborate with monetisation and growth specialists on promotions, in-app activity, and ad strategies that drive revenue without hurting experience Keep a pulse on what's happening in the broader app, CRM, and healthcare/therapy space—and bring fresh ideas back to the team What We're Looking For Must-haves: 3+ years in marketing, growth, CRM, or user engagement roles Hands-on experience with app engagement, lifecycle marketing, or CRM Strong analytical chops — you can pull insights from a dashboard and translate them into an experiment plan. Comfort with Looker or similar BI tools Working knowledge of CRM and engagement platforms (Zoho, Firebase, HubSpot, MoEngage, CleverTap, or similar) A track record of running A/B tests and acting on the results Clear communication and the ability to work with product, design, and engineering without friction Nice-to-haves: Experience with B2C digital products, especially subscription-based or hobby/lifestyle categories Background in healthcare, wellness, or therapy products Familiarity with SQL or comfort querying data independently