Marketing Manager - International Growth

Marketing Manager – International Growth (Mobile App Marketing Experience) About Emona (AI Companion) Emona is an AI Companion platform that helps users build meaningful relationships with AI companions through chat, voice calls, personalization, avatars, and immersive experiences. We are focused on scaling globally and are looking for a growth-oriented Marketing Manager who has experience driving user acquisition, engagement, retention, and revenue for consumer internet products in international markets. The ideal candidate has previously worked with AI companion apps, dating apps, social platforms, creator platforms, gaming products, subscription businesses, or other consumer mobile apps and has successfully scaled growth in markets such as the US, UK, Canada, Australia and Europe.

Role Overview As Marketing Manager, you will own user growth and revenue generation across international markets. You will be responsible for acquiring high-quality users, improving retention, optimizing subscriptions, and identifying scalable growth channels. You should be highly data-driven, experimental, and comfortable managing substantial marketing budgets while delivering measurable business results.

Key Responsibilities User Acquisition & Growth Develop and execute global growth strategies to drive user acquisition and revenue. Manage and optimize campaigns across Meta, Google, TikTok, YouTube, Reddit, X, influencer networks, affiliate platforms, and emerging channels. Scale profitable acquisition campaigns while maintaining target CAC and ROAS.

Identify new growth opportunities, channels, and audiences. Build market-entry strategies for new geographies. Subscription & Revenue Growth Drive subscription purchases and maximize customer lifetime value.

Improve trial-to-paid conversion rates. Optimize onboarding flows, paywalls, pricing strategies, and retention funnels. Work closely with product teams to increase engagement and monetization.

Viral & Organic Growth Develop referral, creator, community, and influencer-led growth programs. Identify opportunities for viral loops and user-generated content. Build social media strategies that increase brand awareness and organic installs.

Manage partnerships with creators, agencies, and affiliates globally. Retention & Engagement Improve user activation, engagement, retention, and reactivation metrics. Collaborate with product teams on lifecycle marketing initiatives.

Design and execute CRM campaigns across push notifications, email, WhatsApp, and in-app messaging. Analyze user behavior and recommend improvements to increase stickiness. Analytics & Performance Track and optimize key metrics including: Installs CAC ROAS Subscription Revenue LTV Retention Churn Engagement Metrics Create dashboards and growth reports for leadership.

Conduct A/B testing and continuously improve funnel performance. Market Intelligence Monitor competitor activity across AI companion, AI chatbot, dating, social, gaming, and subscription app categories. Identify trends in consumer AI adoption and emerging opportunities.

Provide actionable recommendations for growth and positioning. Requirements Must Have 5+ years of experience in growth marketing, performance marketing, or consumer app marketing. Proven experience scaling mobile apps or consumer internet products internationally.

Strong expertise in Meta Ads, Google Ads, TikTok Ads, influencer marketing, and app growth. Experience managing significant marketing budgets with clear ROI accountability. Deep understanding of subscription businesses and mobile app monetization.

Strong analytical skills with experience using tools such as AppsFlyer, Adjust, Firebase, GA4, Mixpanel, Amplitude, or similar platforms. Experience running A/B tests and optimizing conversion funnels. Highly Preferred Experience working with AI companion apps, AI chat products, dating apps, social networking apps, creator platforms, gaming apps, or other engagement-driven consumer products.

Experience scaling products in the US market. Experience with influencer-led and community-led growth. Familiarity with App Store Optimization (ASO).

Experience launching and scaling subscription-based mobile applications. Success Metrics The success of this role will be measured by: Monthly Active Users (MAU) Daily Active Users (DAU) Paid Subscriber Growth Revenue Growth CAC ROAS User Retention Subscription Conversion Rate Customer Lifetime Value (LTV) International Market Expansion Why Join Emona? Opportunity to help build one of the fastest-growing AI companion platforms globally.

High ownership and direct impact on growth strategy. Work closely with founders and leadership. Build products at the intersection of AI, relationships, entertainment, and consumer technology.

Competitive salary, performance incentives, and significant career growth opportunities. Experience: 5–7 Years Location: Delhi Industry Preference: AI Companion Apps, Consumer AI, Dating Apps, Social Platforms, Gaming, Creator Economy, Subscription Apps, Mobile App marketing