Regional Digital Marketing Manager

Job Title : Regional Digital Marketing Manager Department : Marketing Reports To : Head of Marketing / Chief Marketing Officer (CMO)/Regional Director Job Type : Full-Time Location :Kochin, Kerala Job Summary We are seeking an experienced, creative, and results-driven regional digital marketing manager to lead and execute all aspects of our digital marketing strategy. This role will be responsible for planning, implementing, and optimizing campaigns across digital channels to drive traffic, generate leads, enhance brand awareness, and grow revenue. The ideal candidate is a strategic thinker with hands-on experience in SEO, SEM, social media, email marketing, content strategy, and analytics.

Key Responsibilities Digital Strategy & Planning Develop and own the company’s digital marketing strategy aligned with overall business goals. Conduct market research and competitor analysis to identify digital opportunities and trends. Manage digital marketing budgets and allocate resources across channels efficiently.

Campaign Management Plan and manage end-to-end digital campaigns (paid and organic) including Google Ads, Meta Ads (Facebook, Instagram), LinkedIn, Twitter, and YouTube. Monitor, test, and continuously improve campaigns (A/B testing, multivariate testing). Search Engine Optimization (SEO) Lead on-page and off-page SEO strategies to increase organic search visibility.

Conduct keyword research, backlink audits, and content optimization. Work closely with content teams to ensure SEO best practices are implemented. Social Media & Content Marketing Develop and execute social media strategies for all platforms (Facebook, LinkedIn, Instagram, X, TikTok, YouTube).

Collaborate with content creators to produce engaging, brand-aligned content. Track performance and audience engagement across all channels. Email & CRM Marketing Create and manage email marketing campaigns (newsletters, nurture sequences, promotions).

Segment audiences and personalize email content for higher engagement. Use CRM tools like HubSpot, Salesforce, or Zoho for lead management and marketing automation. Analytics, Tracking & Reporting Track KPIs and measure campaign effectiveness using tools like: Google Analytics Google Tag Manager Data Studio Hotjar or Microsoft Clarity Provide detailed monthly performance reports with actionable insights and recommendations.

Team & Stakeholder Collaboration Coordinate with internal teams (sales, design, development) and external agencies. Lead and mentor junior marketing staff or freelancers. Present marketing plans, reports, and recommendations to senior management.

Required Qualifications Education Bachelor’s degree in Marketing, Business, Digital Media, or related field. Experience Minimum of 4–7 years of experience in digital marketing roles. Proven success in managing integrated digital campaigns from concept to execution.

Experience managing marketing budgets and ROI optimization.