Customer Selections Analyst (197813)

Customer Selections and Analytics Consultant Hybrid working Salary up to: £50,000 This is a strong opportunity for a commercially minded analytics professional to combine technical delivery with stakeholder impact. You will play a key role in driving targeted marketing activity and improving campaign performance through data-led insight, working in a highly collaborative environment. The Company They are a well-established organisation with a strong customer focus and a growing investment in data and analytics.

Analytics plays a key role in shaping marketing effectiveness, customer engagement, and strategic decision making. The business operates in a structured and regulated environment, offering stability alongside the opportunity to influence change through data. They foster a collaborative culture where stakeholder partnerships are central to success.

The Role Develop and deliver customer selections for marketing, research, and service communications using SQL Ensure campaigns are accurately targeted, compliant, and aligned to business objectives Build and enhance dashboards to evaluate campaign performance and test and learn activity Provide clear, actionable insight to improve targeting, ROI, and customer engagement Work closely with stakeholders to translate business requirements into analytical solutions Act as a subject matter expert across customer datasets to support selection and analysis activity Communicate complex insights clearly to both technical and non-technical audiences Support continuous improvement through feedback loops between selection and performance analysis Implement quality assurance processes to ensure outputs are robust and compliant Your Skills and Experience Strong SQL capability for data extraction and customer segmentation Experience with data visualisation tools such as Power BI or similar Strong commercial experience delivering insight to support marketing or customer strategy Ability to manage and influence a range of stakeholders Experience presenting data and recommendations clearly, both verbally and in writing Comfortable working with complex datasets and translating insight into action Understanding of campaign analysis, testing methodologies, and performance measurement What They Offer Structured career progression within a growing analytics function Opportunity to influence end-to-end campaign strategy and customer engagement Collaborative, supportive team environment with a strong focus on development How to Apply If you are interested in using data to drive customer engagement and marketing performance, please apply with your CV to find out more.