Social Media Manager

Social Media Manager Industry: Fashion / Ethnic Wear ADPL Brands is looking for a highly creative and trend-driven Social Media Manager who understands aesthetics, fashion psychology, and viral content strategy. The ideal candidate should have strong knowledge of social media trends, AI tools, carousel strategy, consumer behaviour, and visual storytelling to help scale our fashion brands digitally. Key Responsibilities: Manage and grow Instagram, Facebook, Pinterest, and other social media platforms Plan and execute content calendars for ethnic wear collections Create engaging reels, viral hooks, captions, carousel posts, stories, and trend-based content Strong understanding of carousel strategy that improves saves, shares, engagement, and customer interaction Research and execute consumer favourite trends and fashion-forward content ideas Understand fashion buying behaviour and create content that drives liking, trust, and conversions Work on aesthetic feed planning and premium visual storytelling Use AI tools for content ideation, scripting, editing, productivity, and trend research Coordinate with graphic designers, photographers, models, and marketing teams Stay updated with viral trends, trending audio, influencers, and competitor activities Build content strategies focused on engagement, reach, and conversion growth Create UGC-style concepts and customer-centric fashion content Requirements: Strong sense of fashion aesthetics and social media trends Experience in wear or fashion brands preferred Good understanding of Instagram growth strategy and viral content execution Strong knowledge of carousel creation and audience engagement strategy Knowledge of AI tools is must.

Creative mindset with strong communication and content planning skills Understanding of consumer psychology, trend forecasting, and social media behaviour Ability to work in a fast-paced fashion environment Preferred Skills: Fashion styling sense UGC content understanding Performance marketing coordination Basic photography/video direction knowledge Trend research and viral content execution Aesthetic branding and premium visual storytelling Why Join Us? Work with fast-growing fashion brands Creative and trend-focused environment Opportunity to build impactful fashion campaigns Exposure to AI-powered fashion marketing workflows