Sr. Brand Manager

Experience & Education • Total Experience: 5–7 years • Core Requirement: o 3–5 years as Product Manager / Brand Manager in Pharma • Education: o Pharmacy Graduate (B.Pharm / M.Pharm mandatory) o MBA (Marketing) preferred Domain Expertise (Mandatory Mix) • OTC / Consumer Healthcare – Strong exposure • Rx (Prescription Pharma) – Minimum 3 years (No Oncology) • FMCG Experience – Minimum 2 years • Digital Marketing Experience across brands (campaigns, omnichannel, e-detailing, performance/digital launches) Geographical Exposure • Hands-on experience managing brands across: o Bangladesh o Sri Lanka o South Asia / Emerging Markets • Comfortable working with multi-country stakeholders and regional brand strategies Key Responsibilities • Own end-to-end brand strategy for OTC and Rx portfolios • Drive digital-first brand building and integrated marketing campaigns • Manage regional launch excellence and lifecycle planning • Lead market expansion strategies across South Asian markets • Partner with sales, medical, regulatory, and digital teams • Analyze market insights, competitive intelligence, and P&L drivers Leadership & Team Management • Indirect team leadership: 15–16 members • Strong stakeholder influence without direct authority • Mentor junior brand managers and cross-functional teams Strategic Capability • Must be strategically strong, not execution-only • Experience with: o Brand architecture & portfolio rationalization o Long-term growth planning o Consumer insight–led innovation • Able to operate at Senior Manager maturity level Travel Requirement • International travel: ~ 1 week per month • Markets: South Asia cluster Ideal Candidate Snapshot A pharmacy graduate with strong OTC + Rx foundations, FMCG brand thinking, digital marketing depth, and proven South Asia exposure — ready to operate at a senior strategic level with regional responsibility.