SEO and Growth Content Specialist (B2C - Pokibit 8 lpa to 8.40 lpa)

Job Description: SEO & Growth Content Specialist (B2C - PokiBit) Role Overview: We are looking for a highly creative and performance-driven SEO & Content Specialist with 3–5 years of experience in B2C digital marketing, ecommerce, gaming, gift cards, or digital commerce platforms. The ideal candidate should have strong expertise in: - SEO-driven content strategy - Conversion-focused landing pages - Gaming & digital commerce content - Search intent optimization - Campaign storytelling This role will focus on driving organic traffic, user acquisition, and conversion growth through high-quality content across PokiBit’s digital ecosystem. Key Responsibilities SEO & Organic Growth - Develop and execute SEO strategies to improve organic traffic and search rankings - Conduct keyword research, competitor analysis, and search intent mapping - Identify high-conversion content opportunities in gift cards, gaming top-ups, vouchers, and digital products - Optimize website content for rankings, CTR, and conversions Content Creation - Create engaging B2C content for landing pages, blogs, category pages, product descriptions, campaigns, email, and push notifications - Write conversion-focused content for gaming wallets, top-ups, and digital gift cards - Develop SEO-focused blog content around gaming trends and digital purchases Conversion & Campaign Content - Write high-performing ad copies, CTAs, promotional banners, and campaign headlines - Improve landing page performance through CRO-focused content optimisation - Collaborate with design and performance teams Trend & Market Research - Monitor gaming and digital commerce trends - Analyse competitor campaigns and identify seasonal opportunities Content Optimization - Optimise existing content based on rankings, engagement, and conversions - Improve internal linking and maintain consistency across channels Required Skills - 3–5 years of experience in SEO + content marketing - Strong understanding of B2C content strategy, SEO writing, and conversion copywriting - Experience with Ahrefs, SEMrush, Google Search Console, and Google Analytics - Ability to write engaging, internet-native content - Understanding of gaming and digital commerce audiences - Familiarity with CMS platforms like WordPress/Webflow - Knowledge of AI content workflows is a plus Preferred Industry Experience - Gaming - Gift card platforms - E-commerce - Consumer internet - Digital commerce