Online Marketing Analytics Manager - barcelona

Overview

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In this role you will shape our online marketing analytics and AI roadmap, partnering with cross-functional teams to turn data into growth. You will lead a growing analytics team and drive a data-driven, experimental culture to optimize global campaigns. You’ll push advanced analytics and AI to stay at the cutting edge of marketing innovation.

This is a strategic, impact-focused position within the Marketing Performance organization that shapes how we measure and optimize performance at scale.

Compensaciones / Beneficios

• Prime Plus membership and benefits
• relocation support
• hybrid work model
• flexible benefits and compensation package
• Coursera access and professional development
• onsite onboarding program and equipment lifecycle program

Responsabilidades

• Define and execute the analytics and reporting strategy for online marketing campaigns
• Champion AI adoption and automation within the marketing analytics ecosystem
• Design, track, and analyze experiments and drive a continuous test-and-learn agenda
• Lead and mentor a team of analysts, providing context, tools, and guidance
• Translate complex business questions into analyses using Python, R, or SQL and collaborate with stakeholders
• Report on campaign performance to senior management with actionable insights from multiple angles

Requisitos principales

• Degree in a quantitative or technical field (such as Statistics, Mathematics, Physics, Computer Science, Engineering, or related discipline)
• Excellent analytical thinking and data storytelling
• Proactive ownership and ability to translate goals into actionable strategies
• Strong business acumen and focus on trading impact over technical complexity
• Experience in digital marketing analytics and prior mentoring/managing analysts
• SQL proficiency; experience with Python, R, or similar for xkdbapo data manipulation
• Experience building dashboards with Looker Studio/DataStudio, Tableau, or PowerBI
• Solid understanding of statistical techniques for hypothesis testing and confidence intervals
• Exceptional communication, organizational, and problem-solving skills; collaborative and feedback-oriented
• Fluency in English (written and spoken)

• communication excellence
• collaboration
• attention to detail
• SQL querying
• Python or R
• data visualization with Looker Studio/DataStudio, Tableau, PowerBI

Hay opciones de teletrabajo/trabajo desde casa disponibles para este puesto.