Media & Marketing Insights Analyst, GBM

Overview

In this Marketing Intelligence role, you will translate performance data into actionable insights that influence GBM’s global and regional marketing decisions. You’ll help build measurement frameworks and attribution models to connect investment with commercial outcomes, working closely with cross-functional partners. This is a hands-on, growth-focused position at the heart of TikTok’s marketing evolution, offering exposure to world-class measurement practices and strategic planning.

You will influence where to invest and how to prioritise across markets, channels, and campaigns.

• Own day-to-day performance analysis for global and regional marketing initiatives to identify trends and inform planning
• Support analysis linking marketing activity to commercial outcomes beyond output metrics
• Assist in developing multi-channel attribution frameworks reflecting GBM’s complexity
• Surface actionable intelligence to guide investment and prioritisation
• Translate regional commercial priorities into global planning inputs
• Help ensure plans, OKRs, and campaign goals are grounded in data
• Maintain and govern GBM measurement frameworks with consistent KPIs and cadences
• Partner with MarTech to maintain dashboards and visibility of performance
• Standardise reporting to build a common language for marketing performance across GBM
• Collaborate with regional S&O, finance, MarTech, and hub teams to ensure timely data flow
• Prepare QBR materials and leadership presentations with clean analytical inputs
• Act as a trusted analytics resource for GBM leadership to bring rigor to workstreams

• 1+ years in media planning, marketing analytics, campaign performance, marketing operations, or related roles; agency, brand, or consulting backgrounds welcome
• Analytically minded with ability to build basic frameworks and translate numbers into insights
• Strong SQL skills with ability to explore, transform, and validate data
• Proficiency in Python for advanced analysis; experience with A/B testing and experimental design
• Experience building visualisations/reports in Looker, Tableau, or similar tools
• Highly organised and able to manage multiple workstreams and deadlines
• Clear written and verbal communication; able to present findings clearly

• clear communicator
• analytical mindset
• attention to detail
• SQL
• Python
• A/B testing