Solution Expert- Marketing platform (m/f/d)
METRO Group
Job Description
Overview
As METRO.digital accelerates its digital presence, you will architect and optimize a global marketing platform that unifies customer data and delivers real-time experiences. You act as the bridge between business needs and technical execution across marketing automation, CDP, messaging and consent-management capabilities. You collaborate with cross-functional teams and external partners to ensure reliable, scalable solutions.
This role offers hands-on configuration, integration design, and guidance to drive impactful customer journeys at scale.
Leistungen / Benefits- agile, multicultural environment
- strong teamwork and knowledge sharing
- people development and trainings
- supportive career journey
- continuous learning
- opportunity to upskill
- Design and continuously improve the Marketing Automation platform architecture with focus on Adobe Journey Optimizer, Adobe Experience Platform, Optimizely, Sinch and OneTrust integrations
- Configure, customize and optimize solutions per business and technical requirements and platform guidance
- Translate business processes into platform configurations and solution designs with development teams
- Collaborate with developers, QA, support, product owners, country stakeholders and external vendors to ensure reliable implementation and operations
- Support integration design for customer data, event data, messaging providers, consent and preference data, and downstream reporting
- Drive troubleshooting and root-cause analysis for campaign execution, journey behavior, data flow, channel delivery and integrations
- Improve performance, scalability, reliability, monitoring, documentation and supportability of deployed solutions
- Act as technical SPOC for countries and cross-functional initiatives to harmonize usage and rollout standards
- Proven experience as Solution Expert, Technical Product Specialist or similar in a complex tech environment
- Hands-on experience with at least one major Marketing Automation or customer-engagement platform; Adobe Journey Optimizer and Adobe Experience Platform strongly preferred
- Experience with platforms such as Adobe Journey Optimizer, Optimizely, Sinch, OneTrust or comparable marketing tech
- Practical knowledge of marketing campaigns across channels (email, push, WhatsApp, SMS, in-app)
- Solid understanding of customer data, audiences, segmentation, event-triggered automation and consent management
- Ability to work with APIs, data mappings, integration concepts and technical documentation
- Strong analytical skills to translate complex processes into clear designs
- Fluent written and spoken English
- Cross-functional collaboration
- Clear technical communication to business stakeholders
- Analytical problem solving
- Adobe Journey Optimizer
- Adobe Experience Platform
- Optimizely