Loyalty Marketing Manager

Overview

In this role you will shape and grow the loyalty program for a high-growth sustainable consumer eCommerce scale-up. You’ll design customer-centric retention strategies and drive personalisation to boost engagement and business growth. You’ll collaborate with cross‑functional teams to implement segmentation, measurement, and program improvements.

This role offers impact by building a scalable loyalty framework aligned with the company’s mission and rapid expansion.

• up to 60,000 + bonus
• company discount
• flexible working
• hybrid London
• benefits package
• diversity and inclusion commitment

• Implement customer segmentation strategies using CRM data to optimise engagement
• Drive customer-centric strategies for the loyalty program and execute incentives to boost retention
• Coach and support the CRM team to optimise initiatives using your insights
• Manage and strategise the loyalty program and develop future loyalty incentives and communications

• Proven experience in Retention, Loyalty or CRM with hands-on loyalty program work
• Familiarity with CDP and ESP tools (e.g., Bloomreach, Treasure Data, Blueconic)
• Analytical growth mindset and ability to extract meaningful customer insights
• Proficiency with SQL, HTML and platform integration (preferred)
• Experience in a D2C or eCommerce company

• Analytical thinking
• Cross-functional collaboration
• Data-driven decision making
• Bloomreach
• Treasure Data
• Blueconic