Senior Leader - Product Marketing

Overview

As Senior Leader of Product Marketing, you will shape the category narrative and the product story for enterprise AI adoption, driving credible, evidence-based positioning to win skeptical buyers. You’ll work across Product, Engineering, Sales, and leadership to translate complex AI capabilities into measurable business value and influence pricing and roadmap decisions. You’ll own launch strategy, competitive intelligence, and go-to-market orchestration in a lean growth environment.

This is a strategic leadership role focused on turning hard technical work into trusted business outcomes, with a strong emphasis on measurable impact.

• 27 days holiday plus 5 additional days (life event, volunteer, wellbeing)
• Private medical insurance with Bupa
• Life insurance
• Gym membership and wellness resources
• Hybrid working (office 3 days/week)
• Work-from-anywhere up to 10 days/year

• Define and defend category narrative and product positioning with credibility for technical buyers and procurement
• Own messaging architecture across product lines as portfolio grows
• Run competitive intelligence and feed market signals into product roadmap and pricing
• Create repeatable processes to bring customer insight into product development and launches
• Own launch strategy, sequencing, and GTM readiness with Product
• Define launch success metrics and report to executives
• Support faster product launches through structured processes
• Equip Sales with compelling collateral and enablement; support strategic deals
• Provide evidence-based input on pricing and packaging in collaboration with Product and Finance
• Build and develop a product marketing team and establish operating rhythm and tooling
• Represent product marketing in executive/board discussions on market position and competition
• Operate as peer to Product and Engineering leadership, navigating priorities across teams

• 8+ years in product marketing with track record owning positioning and GTM for complex technical B2B/B2B2C products (enterprise SaaS and/or AI/ML preferred)
• Ability to translate technical complexity into buyer value without a translator
• Strong quantitative instincts with collaboration across Product/Tech, Sales, and Finance on roadmap and monetisation
• Executive presence with experience presenting strategy to C-suite or board
• Proven experience scaling teams and processes from startup to scale-up
• Innovative mindset with desire to explore new trends in AI to scale impact
• Comfort with high-expectation stakeholders and ability to earn and retain trust
• Fluency with AI tools in workflow for competitive research and content drafting (baseline expectation)

• Executive presence
• Cross-functional collaboration
• Analytical mindset
• Positioning and GTM strategy
• Competitive intelligence and win-loss analysis
• Pricing and packaging strategy