Manager, Content Marketing, EMEA

Overview

Lead Airwallex's global growth content and demand-gen narrative to drive measurable outcomes. You will shape content strategy across SEO, gated assets, and product-led storytelling, collaborating with Product Marketing, Product, SEO, and Lifecycle teams. Your work translates complex fintech capabilities into clear, conversion-focused content that fuels traffic, MQLs, and pipeline.

This role offers an opportunity to build a scalable content discipline during a growth stage and influence how we communicate Airwallex's value worldwide. You will help define high-quality, evergreen content while enabling local speed and global consistency.

• Build and scale Growth Content Marketing as a global discipline with repeatable processes
• Own end-to-end demand-gen content strategy across SEO, gated assets, mid-funnel content, and product-led narratives
• Create and ship high-impact content: SEO pillar pages, cluster articles, comparison content, ebooks, whitepapers, guides, one-pagers, briefs, and explainers
• Collaborate with Product Marketing and Product to translate launches, APIs, and workflows into searchable, understandable content
• Leverage user, customer, and market insights to improve ICP targeting, segmentation, messaging, and distribution
• Align content with keyword intent, funnel stages, and conversion goals with SEO and Performance Marketing
• Measure and iterate using performance data to optimize traffic quality, engagement, and pipeline impact
• Maintain high content quality and technical accuracy while avoiding oversimplification
• Develop a structured experimentation mindset and balance short-term growth with evergreen content

• 6+ years in growth content marketing, demand-gen content, or SEO-led roles in high-growth B2B tech
• Proven track record of driving traffic, MQLs, and pipeline through content
• Exceptional writing/editing skills with ability to explain technical products clearly
• Strong SEO knowledge: keyword intent, on-page optimization, internal linking, content clustering
• Data-driven with ability to analyze and optimize content performance
• Cross-functional collaboration with Product Marketing, Product, SEO, Performance, and Lifecycle
• Experience managing freelancers/agencies and maintaining quality
• Familiarity with CMS, SEO, analytics, and experimentation tools (e.g., Webflow/WordPress, GSC, GA4, Ahrefs)

• cross-functional collaboration
• strong communication
• curiosity and learning mindset
• CMS (Webflow, WordPress)
• SEO (GSC, keyword research, content clustering)
• Analytics and experimentation tools (GA4, Ahrefs)