General Sales Manager

Overview

In this General Sales Manager role, you lead and inspire a team of Business Managers and Sales Executives to deliver strong new and used vehicle sales and an outstanding customer experience. You shape dealership performance, drive profitability, and uphold regulatory standards while fostering a collaborative, results-driven culture. You will implement campaigns, monitor targets, and coach colleagues to continuous improvement.

The opportunity combines leadership impact with development within a leading UK motor retailer, backed by clear career progression and industry-leading training.

• 25 days holiday
• company car
• company pension scheme
• enhanced maternity and paternity benefits
• share incentive scheme
• ongoing leadership training and development

• Lead and develop a high-performing sales team through coaching, mentoring, and performance management
• Drive sales, profitability, and operational excellence across the dealership
• Manage the sales process to ensure exceptional customer outcomes at every stage of the journey
• Monitor performance against key targets and implement action plans as needed
• Drive sales campaigns and promotional activity to maximise opportunities
• Ensure full compliance with regulatory requirements and company standards
• Create a positive, collaborative, and success-driven team environment

• Previous Sales Manager or General Sales Manager experience within the motor retail industry
• Strong record of increasing sales performance, profitability, and operational efficiency
• Outstanding leadership and people management skills
• Ability to motivate, develop, and inspire high-performing teams
• Strong commercial awareness and a results-driven mindset
• Excellent communication, organisational, and relationship-building skills
• Passion for delivering exceptional customer experiences
• Commitment to operating with integrity and professionalism at all times

• leadership
• people management
• communication
• automotive sales
• sales management
• customer experience