B2B Growth Marketing Manager – ABM & Funnel Strategy

Location: Remote

Experience: 3–5 years

Employment Type: Full-time

Compensation: ₹4–7 LPA, depending on experience and demonstrated capability

About the Role

Singhwal TechLaw is looking for a B2B Growth Marketing Manager to build and scale a structured client-acquisition engine focused on B2B Growth Marketing, Account-Based Marketing (ABM), and Funnel Strategy & Conversion.

This is not a conventional social-media or digital marketing role.

The person will work with structured prospect databases, identify and prioritise target accounts, develop ICPs and look-alike audiences, build trust through content-led engagement, and systematically nurture prospects from awareness to client conversion and repeat business.

Key Responsibilities

• Develop and execute B2B growth strategies across relevant channels.
• Build and refine Ideal Customer Profiles (ICPs) and audience segments.
• Identify high-potential target accounts and look-alike audiences.
• Design and execute Account-Based Marketing (ABM) campaigns.
• Develop personalised engagement and outreach journeys for priority accounts.
• Build and optimise the funnel from:

Target Account → Awareness → Engagement → Trust → Qualified Prospect → Opportunity → Client → Repeat Client

• Use content, , email and other channels as part of the broader growth strategy.
• Manage lead/account nurturing through CRM and marketing automation.
• Track account engagement, funnel movement and conversion performance.
• Test messaging, campaigns, channels and approaches to improve results.
• Work closely with leadership and subject-matter experts to convert expertise into effective marketing campaigns.

Core Skills

Mandatory

• B2B Growth Marketing
• Account-Based Marketing (ABM)
• Funnel Strategy & Conversion

Expected Working Knowledge

• Content Marketing
• ICP & Audience Segmentation
• Lead Nurturing
• CRM & Marketing Automation
• Email Marketing
• Marketing
• Marketing Analytics
• Campaign Management

Good to Have

• Demand Generation
• Sales Navigator
• HubSpot / Zoho / Salesforce
• SEO / Paid Media
• Experience in B2B SaaS, professional services, consulting, legal-tech or technology services

What We Are Looking For

• Someone who thinks beyond individual marketing activities and understands how data, content, engagement, nurturing and conversion work together in a long-cycle B2B environment.
• The person should be analytical, commercially aware, comfortable with experimentation, and capable of independently owning growth initiatives.
• Experience in Intellectual Property or legal services is an advantage, but not mandatory.

Success in This Role

Success would mean building a measurable and repeatable system that converts high-potential target accounts into:

Engaged Prospects → Qualified Conversations → Clients → Repeat Clients → Advocates