Senior Commercial Media Manager

Overview

In this role, you will shape digital media activation and monetisation for CFG’s commercial partners from Manchester. You’ll work within the Commercial Media team to elevate partner performance, brand visibility and media value across the group. You drive digital strategy, paid, owned and organic media, and branded content while exploring new commercial opportunities.

Your work blends strategy, innovation and stakeholder collaboration to deliver measurable commercial impact and future-facing media ideas.

• 26 days’ annual leave + birthday day
• private healthcare and dental cover
• annual discretionary bonus
• Health Cash Plan
• Employee Assistance Programme with 24/7 GP support
• company pension and life assurance

• Lead strategic and practical delivery of digital media solutions for commercial partners to improve activation quality
• Shape ideas and develop high-value campaigns across digital strategy, paid, owned, and organic media, including branded content
• Plan and implement self-serve paid media with high attention to detail and quality
• Leverage owned/organic media and data to support brand growth and partner outcomes
• Contribute to asset creation, branded content production or commercial content development
• Collaborate with internal teams and external stakeholders, turning insights into actionable work
• Support broader team thinking on new media approaches and emerging technology

• Advanced knowledge of digital marketing across social, programmatic, video, CTV and search
• Experience shaping marketing strategy in areas like attention planning, data, personalisation, measurement and cause-related marketing
• Ability to plan and execute self-serve paid media with high quality
• Understanding of owned and organic media and how digital estates data supports growth
• Experience contributing to new asset creation or branded/commercial content development

• relationship-building
• cross-functional collaboration
• clear communication
• digital marketing across core channels (social, programmatic, video, CTV, search)
• attention planning
• data-driven marketing