Influencer & Advocacy Marketing Manager

Grace & Stella is a fast-growing beauty brand loved for its results-driven products, playful personality, and global community. As we scale across DTC, Amazon, retail and international markets, we’re entering an exciting new chapter, elevating our creative output while increasing performance across every touchpoint.

Skincare here starts with a feel-good moment. We love the science — we're also here for the fun, the magic and the sparkle. Uncomplicated. Vegan. Cruelty-free. Built to make your skin (and your day) glow.

Because happy skin is great. Feeling good in it is even better.

If that sounds like your kind of chaos, come build with us

We're looking for an experienced Influencer & Advocacy Marketing Manager to join on a fixed-term maternity cover contract, ideally to start from November (approx. 12 months) and own delivery of the brand's influencer and advocacy strategy across all levels of talent, from loyal community members and customers to high-profile influencers and celebrities. You'll step into an established role, maintaining continuity across live campaigns, partnerships and agency relationships, while continuing to develop, execute and optimise influencer campaigns that build awareness, drive cultural relevance and deliver measurable commercial impact.

The role will also oversee PR agency management, ensuring that influencer and PR activity remain aligned and mutually reinforcing. You'll work closely with digital, growth, and brand marketing teams to ensure influencer partnerships continue to support brand and commercial objectives throughout the contract.

A structured handover with the current job holder will be provided in the weeks prior to the contract start date.

KEY RESPONSIBILITIES:

• Own and deliver influencer marketing strategy across all tiers (nano, micro, mid-tier, macro, celebrity)
• Deliver 360 influencer campaigns to support brand moments, NPD launches, retail activations, and evergreen storytelling
• Manage the existing influencer pipeline, ensuring a mix of brand advocates and high-reach partners across geographies
• Manage both paid partnerships and organic/earned seeding programmes, ensuring a balance of authenticity and ROI
• Maintain and run always-on seeding, affiliate, and advocacy programmes to drive consistent brand presence
• Work closely with digital marketing and growth teams to integrate influencer campaigns into paid media, performance, and CRM activity
• Partner with social media and creative teams to ensure influencer content is leveraged effectively across channels
• Collaborate with brand marketing and NPD teams to ensure influencers are engaged early in product storytelling
• Partner with brand teams to deliver events, activations, collaborations and brand moments in all x3 core markets.

PR & Agency Management

• Manage x4 PR/Influencer agencies in different markets to ensure brand press coverage and influencer programmes are aligned
• Brief and oversee agency deliverables, ensuring quality output and strong ROI
• Act as the internal link between PR, influencer, and wider brand campaigns
• Track, report, and analyse influencer campaign performance against KPIs (reach, engagement, conversions, EMV, etc.)
• Monitor industry trends, emerging platforms, and competitor activity to identify new opportunities
• Continuously test and refine influencer marketing approaches to maximise impact

ABOUT YOU:

• 4-7 years' experience in influencer or advocacy marketing, ideally within beauty, skincare, or consumer lifestyle brands
• Proven experience managing and executing influencer campaigns at all tiers, both paid and organic
• Established relationships with talent managers, agents, and influencer communities
• Strong understanding of influencer ROI metrics, affiliate platforms, and campaign measurement - ideally prior use of Traackr but training will be provided
• Experience managing PR agencies or cross-functional PR/influencer campaigns
• Comfortable picking up an existing pipeline, agency relationships and live campaigns quickly, with minimal ramp-up
• Highly organised, creative, and commercially minded, with excellent communication skills
• A natural relationship-builder who can represent the brand credibly with talent and agencies
• Comfortable working in a fast-paced, entrepreneurial environment

WHY JOIN US:

• Full ownership of an established influencer function at a fast-growing, well-funded beauty brand
• A highly collaborative and entrepreneurial environment - lots of opportunity to have an impact on the brands growth roadmap
• A fun and ambitious start-up culture
• High-quality facilities (including gym) in a co-working office (WeWork)
• Flexible working, with the opportunity to work from home for x2 days per week
• A competitive salary with private healthcare insurance

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