Account Executive - Audio

Overview

In this field-based Account Executive role, you will drive new business and expand existing client relationships across Scotland, North and Manchester. You will become expert in Global’s Audio, Classic and Digital products, managing campaigns from planning to booking in our systems. You’ll build a local marketplace, source new opportunities, and work with cross-functional teams to deliver effective marketing solutions.

This role puts you at the heart of a dynamic audio portfolio, shaping campaigns for a diverse client base. You’ll join a collaborative team focused on growth, innovation, and delivering measurable results.

• Develop and expand your client base by researching local businesses and building a targeted contact list.
• Maintain and grow existing client relationships with a plan to increase quarterly revenues.
• Assess client needs and propose suitable marketing solutions.
• Meet clients face-to-face weekly and pre-book meetings to achieve KPIs.
• Record all activities in Salesforce and forecast revenue accurately.
• Generate new opportunities weekly to meet monthly targets and provide forecasts.
• Learn Global’s full product range and how they meet clients’ marketing goals.
• Collaborate with Campaign Hub and Creative Solutions to brief and deliver campaigns.
• Plan and book client campaigns using gPlan; utilize gLabs for reporting.
• Stay informed via internal communications and participate in training to develop skills.

• Track record of meeting sales targets and KPIs.
• Experience selling to small and medium businesses.
• Sales experience in radio, outdoor, or digital environments is preferred but not essential.
• Self-motivated, proactive, resilient, and capable of sourcing new business leads.
• Autonomous yet able to work as part of a team.
• Understanding of the sales cycle from opening to close.
• Excellent listening to uncover client needs and build rapport.
• Ability to create briefs for the campaign support team.
• Proficiency in planning systems and building effective campaigns.
• Proficiency with Salesforce to record activity across the sales process.
• Strong diary and time-management skills for territory efficiency.

• proactive
• positive attitude
• resilience
• Salesforce
• gPlan
• gLabs