Senior Transformation Manager - BD & Marketing Platforms

Overview

In this role, you will lead transformation and governance of core BD & Marketing platforms to drive scalable, data-driven client acquisition. You’ll align technology with business goals across Dynamics 365, Peppermint CRM and related systems, shaping the end-to-end lead management journey. You’ll partner with cross-functional teams to standardise processes, enable automation and inform strategic decisions.

This is a high-impact position at a leading UK law firm committed to responsible business and inclusive culture.

Pay / Benefits

• 25 days holiday (rising to 28)
• bank holidays and extra leave purchase
• annual pay and bonus review processes
• Health and wellbeing support (Westfield Health, Digital GP)
• pension arrangements
• two paid volunteering days per year

• Lead transformation initiatives across BD & Marketing technology platforms
• Define and deliver the strategic roadmap for platform standardisation
• Establish governance, processes and operating models across interconnected systems
• Translate business requirements into practical technology solutions and enhancements
• Collaborate with BD, Marketing, Technology, Operations and Data teams to align capabilities with objectives
• Drive improvements in lead management, client relationship management and reporting
• Develop adoption and engagement strategies to maximise business value of tech investments
• Identify opportunities for automation and AI-enabled solutions
• Improve data quality, integration, governance and reporting
• Monitor platform performance and benefits realisation; advise senior stakeholders
• Act as trusted advisor to senior leadership on platform strategy and priorities

• CRM Product Owner, Transformation Lead, Product Manager or similar in a complex organisation
• Strong experience with Microsoft Dynamics 365 and broader CRM tech
• Proven track record delivering CRM, digital or business transformation programmes
• Experience establishing governance and operating models across enterprise platforms
• Strong understanding of lead management, customer journeys, reporting and data flows
• Ability to gather complex business requirements and translate into practical solutions
• Excellent stakeholder management with influence at senior levels
• Strong analytical, problem-solving and decision-making capabilities
• Continuous improvement mindset with learning and innovation passion

• stakeholder management
• influencing at senior levels
• analytical thinking
• Microsoft Dynamics 365
• Peppermint CRM
• Power BI