Influencer Executive | Myprotein Italy

Overview

In this role you will own and grow Myprotein's Italian influencer program, shaping strategy and driving measurable impact in a fast-growing market. You’ll collaborate with cross-functional teams to align regional activity with EU and global goals, while sourcing talent and optimizing campaigns. You’ll deliver regular performance insights to stakeholders and keep influencer activations on-brand and timely.

This is a chance to blend creativity with data-driven decision making and scale a key growth channel.

• 25 days annual leave plus bank holidays
• Enhanced maternity and paternity pay
• On-site gym
• Up to 50% staff discount on THG brands
• Volunteer leave (2 days)
• Salary sacrifice for personal tech (up to 12%)

• Own day-to-day operations of the Italian influencer program, driving growth and maintaining strong creator relationships
• Support the Senior Influencer Manager – EU to shape and execute Italy strategy aligned with EU/global objectives
• Deliver weekly, bi-weekly, and monthly performance reporting with KPIs (engagement, reach, conversions, ROI) and actionable insights
• Manage influencer tracking links, discount codes, and offers to ensure accurate, live and effective campaigns
• Source and recruit new Italian influencer talent across micro to macro levels based on brand fit and commercial potential
• Collaborate with content, brand, commercial, paid media and product marketing teams to plan and execute integrated campaigns for Italy
• Own the full campaign process from planning to execution, approvals, content collection, analysis and learnings
• Ensure influencer content is on-brand, high-quality, and aligned with Italian social trends and seasonal campaigns
• Lead Italian influencer payments and budget tracking, ensuring timely invoicing and PO processing with finance
• Foster cross-tier collaboration and engagement through activations and connections with other marketing channels
• Support brand-led events and content creation to maximise Italian influencer presence and impact
• Stay ahead of Italian social media trends, platforms, formats and creator trends to future-proof the approach

• Native level Italian (written and spoken)
• Business level English (written and spoken)
• Degree Qualified (Preferred)
• 2+ years in influencer marketing (preferred)
• Interest in health, wellbeing, fitness and Italian influencer marketing leadership
• Understanding of how influencers drive brand awareness, affinity, content creation, and commercial value
• Knowledge of Italian social platforms (Instagram, Facebook, YouTube, TikTok, etc.)
• Outstanding communication, negotiation and organisational skills
• Proactive self-starter with problem-solving attitude and deadline discipline
• Knowledge of the Italian fitness industry and social trends

• excellent communication
• negotiation
• organizational skills
• influencer marketing strategy
• campaign management
• performance reporting and analytics