Senior Portfolio Marketing Manager

Overview

As Senior Portfolio Marketing Manager, you will shape the go-to-market for Vodafone Business Connectivity and Unified Communications. You will lead a marketing team to position and message the portfolio, aligning with brand strategy and customer needs. You’ll drive growth by delivering buyer-focused content and competitive insights across multi-product campaigns.

This role sits at the intersection of product, sales, and partners, enabling cross-functional impact. You will influence strategy, mentor your team, and collaborate with technology partners to accelerate results.

• Own connectivity and UC portfolio marketing, including managed services, ensuring timely delivery of activities
• Lead and develop a high-performing product marketing team
• Partner with Portfolio Leads and Local Marketing to plan annual portfolio marketing activities
• Define and maintain positioning for Connectivity & Unified Communications in line with brand
• Develop deep product knowledge to create credible messaging
• Create buyer-enabled content across the buyer’s journey (presentations, datasheets, whitepapers, case studies, video, tools, web content)
• Conduct market research and competitive analysis to inform strategy
• Manage Local Market Connectivity/UC portfolio marketing relationships
• Collaborate across the Portfolio Marketing team to build multi-portfolio messaging
• Serve as subject-matter expert to internal stakeholders (global and local marketing, sales, product)
• Partner with Product, Sales, Marketing to design customer-responsive products/services
• Grow portfolio marketing relationships with technology partners (Arista, Cisco, Fortinet, Microsoft, RingCentral)
• Represent team at Leadership, Partner, Local Marketing and Portfolio meetings
• Establish budget management and reporting standards

• Significant B2B product marketing experience focused on Connectivity and/or Unified Communications
• Proven ability to develop positioning and messaging for Connectivity/UC including managed services, based on data
• Experience producing buyer-led content to accelerate revenues across complex B2B journeys
• Deep understanding of Connectivity/UC market landscape
• Knowledge of customer needs across segments and verticals
• Experience managing complex budgets (CAPEX, OPEX, Partner MDF)
• Ability to balance vision with execution in a team setting
• Strong people leadership, stakeholder management, and influencing without authority
• Passion for coaching and developing a direct team
• Ability to build relationships at all levels
• Excellent writing skills translating technical concepts into clear communications

• leadership
• stakeholder management
• influence without authority
• product marketing strategy
• messaging and positioning
• buyer-focused content creation