Paid Search Team Leader

Overview

In this role you lead the paid search strategy for North America from Barcelona, owning campaigns across Google Ads and Microsoft Ads for multiple business lines. You manage a small team of Search Specialists and align PPC with cross-channel performance goals. You optimize bidding, audiences, GDN, YouTube, and Demand Gen while collaborating with the NAM Marketing team to drive measurable growth.

This is a hands-on leadership position shaping a scalable, data-driven paid search program.

• salary 40k–45k plus bonus
• full-time permanent contract
• hybrid/remote work option
• wellness & fun activities
• discounts for District and rentals
• life insurance and private medical after 6 months

• Own and manage PPC campaigns across US and Canada for Google Ads and Microsoft Ads
• Lead and develop a team of Search Specialists with strategic direction and daily guidance
• Develop and execute bidding strategies, including automated and smart bidding
• Manage and optimize Audiences, GDN, YouTube, and Demand Gen campaigns
• Conduct regular SQR analysis and perform keyword optimization
• Improve ad copy, extensions, and landing page alignment for conversions
• Monitor performance, analyze data, and deliver actionable insights
• Collaborate with NAM Marketing to integrate paid search into cross-channel initiatives
• Manage budget pacing and support forecasting across NAM paid search programs
• Stay current on platform updates, industry trends, and best practices

• 4+ years of hands-on paid search experience in Google Ads and Microsoft Ads
• Proficiency with SA360 for campaign and bid management
• Deep understanding of automated bidding strategies at scale
• Expertise in A/B testing and optimization
• Strong SQRs and keyword optimization experience
• Data-driven reporting and analytics skills
• Experience using automation to improve data, ad copies, and performance
• Proven ability to deliver PPC-driven performance improvements
• Experience with GA4, CM360, and Adobe Analytics
• People management experience or readiness to lead
• Excellent communication, project management, and organizational skills
• Native or fluent English

• leadership
• communication
• analytical thinking
• SA360
• Google Ads
• Microsoft Ads