Marketing Specialist – UKI, Benelux

• Drive marketing campaigns across the UK, Ireland, and Benelux regions, with additional support for targeted activities in Poland
• Report directly to the Dublin-based EMEA Marketing Lead
• Manage end-to-end execution across field events, digital channels, PR, and local partnerships
• Plan and deliver regional marketing campaigns to drive lead generation across UKI and Benelux
• Organize industry trade shows and client events
• Manage local digital, social media, and PR activities
• Use Pardot and Salesforce to build, track, and optimize regional marketing campaigns and lead pipelines
• Align with local sales teams and the central marketing team in Paris to ensure consistent brand messaging
• Manage regional social media channels and create and promote content supporting brand visibility, engagement, and demand generation
• Execute and optimize paid digital campaigns to generate qualified leads, increase campaign ROI, and support local marketing initiatives

Requirements

• 3+ years of generalist marketing experience
• B2B, HRIS, or software industry experience preferred
• Hands-on experience managing field events
• Hands-on experience managing digital marketing campaigns
• Experience with Salesforce and Pardot CRM tools
• Native English speaker
• Proficiency in a second European language (French, Dutch, or Polish) is a strong advantage
• Willingness to travel periodically for regional events and team meetings, including the yearly team trip to Paris

Core Competencies

Demonstrates expertise in managing end-to-end marketing campaigns across multiple regions, utilizing Salesforce and Pardot for lead generation and campaign optimization. Proficient in executing digital marketing strategies and organizing industry events to enhance brand visibility and engagement.

Highest-signal resume keywords

• B2B Marketing Experience
• Digital Marketing Campaign Management
• Salesforce Proficiency
• Pardot Experience
• Event Management

Hard Skills

• Lead Generation
• Campaign Optimization
• Digital Marketing
• Field Event Management
• Social Media Management

Soft Skills

• Collaboration
• Communication
• Adaptability

Industry Keywords

• B2B
• HRIS
• Software Industry
• Regional Marketing
• Brand Messaging

Tools & Technologies

• Salesforce
• Pardot

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