Adobe Consultant-Digital Platforms and Insights

What Youll Be Doing (position summary):

The Consultant, Digital Platforms & Insights reports to the Chapter Lead, Digital Platforms & Operations. This role is responsible for defining and executing digital experience use cases leveraging Adobe Journey Optimizer and Adobe Analytics, while supporting requirements gathering, solution design, build, and testing activities. The role partners with business, digital, marketing, analytics, and technology stakeholders to deliver scalable, accurate, and privacy-aware digital analytics and journey solutions aligned to CIBCs products, services, and business priorities.

At CIBC India we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (including on-site and remote work) will be discussed at the time of your interview.

How Youll Succeed (responsibilities):

• Lead end-to-end Adobe Analytics and Customer Journey Analytics implementation activities, including requirements intake, measurement strategy, variable mapping, data layer alignment, tagging specifications, validation, and release readiness to ensure high-quality analytics delivery.
• Establish and maintain consistent implementation standards across web and mobile journeys to ensure analytics solutions are scalable, accurate, privacy-aware, and aligned with business priorities.
• Translate business and product requirements into clear analytics implementation approaches that support digital measurement, optimization, and reporting needs.
• Validate analytics implementations and support release readiness activities to ensure quality, accuracy, and compliance of digital tracking solutions.
• Collaborate with Marketing, Digital, and business stakeholders to define and prioritize digital experience use cases leveraging Adobe Journey Optimizer and Adobe Experience Platform.
• Lead requirements gathering for marketing campaigns, customer journeys, segmentation, and personalized experiences to ensure business needs are clearly understood and documented.
• Translate business requirements into actionable technical solutions across Adobe Journey Optimizer and Adobe Experience Platform to enable effective digital experiences.
• Support design, build, and testing activities to ensure use cases are implemented in a manner that meets intended business and client outcomes.
• Work closely with Squad Owners and Product Owners to understand product objectives, define analytics KPIs, and support backlog prioritization through actionable insights.
• Partner with Digital Banking, Marketing, Technology, Analytics, QA, and vendor teams to translate product goals into measurable implementation requirements, dashboards, reporting views, and optimization opportunities.
• Support informed business decision-making by connecting digital measurement needs with product, journey, and campaign performance objectives.
• Build strong working relationships across squads, chapters, and crews to support effective delivery and alignment across teams.

CROSS-FUNCTIONAL RELATIONSHIPS:

• Work closely with Squad Owners and Product Owners to understand product objectives, define analytics KPIs, and support backlog prioritization through actionable insights.
• Partner with Digital Banking, Marketing, Technology, Analytics, QA, and vendor teams to translate product goals into measurable implementation requirements, dashboards, reporting views, and optimization opportunities.
• Support informed business decision-making by connecting digital measurement needs with product, journey, and campaign performance objectives.
• Build strong working relationships across squads, chapters, and crews to support effective delivery and alignment across teams.

COMPLIANCE REQUIREMENTS/RESPONSIBILITIES:

As an employee of CIBC, the incumbent must comply with all applicable CIBC and Line of Business policies, standards, guidelines and controls.

AUTHORITIES/DECISION RIGHTS:

As a key contributor to the business unit, this job has the authority to recommend changes to business processes in order to enhance operational efficiency and effectiveness.

JOB DIMENSIONS:

• Supports digital experience use cases and analytics solution delivery across web and mobile channels.
• Partners with multiple stakeholder groups including Marketing, Digital, Product, Technology, Analytics, QA, and vendor teams.
• Contributes to requirements gathering, solution design, implementation, validation, and reporting activities related to Adobe Journey Optimizer, Adobe Experience Platform, Adobe Analytics, and Customer Journey Analytics.
• Provides subject matter expertise and implementation support for digital analytics, journey personalization, and measurement solutions.

Experience: 7+ years of experience

Who You Are (skills/qualifications):

Bachelors degree in Computer Science, Engineering, IT, or related field.

Must Have Skills:

• 7+ Experience in JavaScript, SQL, Python, or R.
• 2+ years of work experience with Adobe Journey Optimizer or Adobe Experience Platform development, including requirements definition, solution design, build, and testing.
• 2+ Experience designing digital analytics solutions for Single Page Applications and Mobile Apps, including third-party SDK integrations, tagging and tracking, campaign tracking, A/B testing, and journey personalization.
• Knowledge of MarTech product engineering, platform architecture and integration, data development, data modeling, statistical methodologies, and business measurement.
• Ability to investigate complex problems, synthesize information, and translate analyses into effective reporting and dashboards.
• Strong critical thinking, problem-solving, and decision-making skills, with the ability to independently identify and analyze business and technical problems and recommend solutions.
• Strong communication and presentation skills, with the ability to clearly and concisely present information to diverse audiences.
• Strong relationship-building and influencing skills, with the ability to inspire outcomes through expertise.
• Demonstrated alignment to CIBC values of integrity, collaboration, accountability, and respect.

Good to Have:

• Banking Exp is Nice to Have

About CIBC:

CIBC is a leading North American bank, with a history of more than 150 years of living our purpose - to help make your ambition a reality. Client relationships are at the centre of our strategy, and our growth is enabled by a highly engaged and connected global team. From digital banking to community impact, were proud to drive progress for our clients and our communities.

Recognized for our culture, award-winning innovation and community investment, CIBC continues to evolve by putting people and progress at the centre of everything we do.

About CIBC India:

CIBC India is a technology and operations hub in Hyderabad, where youll be part of our highly engaged and global team, and play a central role in supporting our growth. Whether youre driving innovation in digital banking or streamlining client onboarding, youll be part of a culture recognized for excellence and investment in people. At CIBC India, people and progress are at the centre of what we do: youll develop skills, collaborate with industry leaders, and see your ideas realized in a culture that values progress and belonging.

We provide cutting-edge resources, ongoing learning, and a supportive environment where people come first. If youre ready to create meaningful change and build your future, CIBC India is where your ambition meets opportunity.

What CIBC India Offers:

At CIBC India, your goals are a priority. We start with your strengths and ambitions and strive to create opportunities to tap into your potential. We aspire to give you a career that goes well beyond your compensation.

• We work to recognize you in meaningful, personalized ways including competitive fixed pay, performance-based incentive programs, a family-first benefits program, employer contributions for your retirement, attractive time off and leave offerings, wellbeing support, and MomentMakers, our social, points-based recognition program
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients worldwide
• We cultivate a culture where you can express your ambition through initiatives like Purpose Day, a paid day off dedicated for you to use to invest in your growth and development

Privacy:

By proceeding with the creation of a profile and submitting an application in response to this job posting, you acknowledge and agree that your personal data will be collected, used, retained and disclosed by CIBC India and its affiliates, as described in the Candidate Privacy Statement.