Demand Generation Manager

Role Highlights:

• Campaigns: Build and run demand campaigns end to end, sequencing what the team produces across email, social, events, comms, paid, and outbound rather than letting it ship one-off

• Programs: Own our newsletters end to end: strategy, curation, production, reporting. Own the Signal webinar series and our event and conference presence, from promotion through logistics through follow-up

• PR, comms, and 3rd-party presence: Run the programs that put us in front of new audiences (press and referral partners, and the conferences where our people speak), and convert that exposure into owned-audience growth and warm conversations handed to growth.

• Execution in HubSpot: Own our HubSpot instance end to end, build and launch campaigns, emails, workflows, and lifecycle steps, and maintain the architecture as our MOPs owner

• Distribution loop: Take what our content team writes & publishes, test formats and channels, read performance, and scale what works

• Measurement: Own program KPIs and marketing reporting. Keep a defensible view of what's working that informs what we build next

• Applied AI: use AI to accelerate program production, enablement, and case study work without flattening our voice

Essential Skills

• You’ve run B2B demand generation end to end: campaigns, newsletters, webinars, events, and owned the number attached to them

• You’ve been hands‑on in a marketing automation platform. You’ve built and launched in HubSpot or comparable, not just briefed someone else to

• You have strong program management instincts: you can hold a campaign map and a run‑of‑show for a webinar in your head at the same time

• You have strong writing skills (though you’ll have content support) and can execute a case study or review blog posts as needed

• You believe in building repeatable systems over one‑off execution

Bonus

• You have hands‑on channel experience in more than one discipline (e.g., SEO + Paid, or Paid + Analytics)

• You have a background in Client Engagement, Account Management, or a client‑facing strategy role and have been responsible for organic account growth

• You have experience in a digital agency environment where you’ve pitched or contributed to pitches for new clients

• You have familiarity with tools like Pipedrive, HubSpot, or LinkedIn Sales Navigator

30/60/90

**30 Days**

• Learn the systems, the data, and the current program calendar

Begin take over newsletter production

Help Establish the performance-tracking rhythm and 3/6-month targets

**60 Days**

Take on the webinar program end to end, including promotion and logistics

Run one campaign end to end across at least three channels

Take on day‑to‑day HubSpot campaign execution from RevOps

**90 days**

Support building measurement system for program performance in place

Put trackable reporting for campaigns, events, and enablement in place

Propose and implement one net‑new performance improvement

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