Marketing Specialist

An established Australian architectural lighting brand is looking for a commercially minded B2B Marketing Specialist to join its Sydney team. The business delivers high-quality, design-focused lighting solutions across residential, hospitality, commercial and architectural projects, working closely with architects, interior designers, lighting designers, builders, developers and electrical contractors.

This is a hands-on opportunity for a marketer who understands that B2B marketing is about more than social media. You’ll play a key role in building brand awareness, generating qualified leads, strengthening relationships across the design community and supporting business growth.

Key Responsibilities

• Develop and deliver B2B marketing strategies targeting architects, interior designers, lighting designers, developers and other key industry professionals.
• Lead digital marketing across Google Ads, SEO, LinkedIn, Instagram, email marketing and CRM, using data and ROI to continually improve performance.
• Create engaging brand and project content across the website, social media, EDMs and marketing materials, including project case studies, photography and video.
• Support CPD presentations, designer events, showroom activations, product launches and industry partnerships, identifying opportunities to increase specification and generate new business.

Skills & Experience

• 2-3+ years’ marketing experience, ideally within architecture, lighting, interiors, construction, property or another design-led industry.
• Strong understanding of B2B marketing, digital campaigns and lead generation, with experience across Google Ads, SEO, GA4 and LinkedIn.
• Excellent written and verbal communication skills, with the ability to create compelling content and communicate confidently with architects, designers and industry professionals.
• Commercially minded, creative and highly organised, with the ability to work independently, manage multiple projects and take ownership in a growing business.

Culture & Benefits

• Join an ambitious and growing Australian design brand with the opportunity to make a real impact on its market presence.
• Work closely with management and sales, seeing your marketing activity translate directly into leads, projects and business growth.
• Enjoy a varied, hands-on role with genuine ownership across brand, digital, content and industry marketing.
• $90,000-$110,000 + Super + Performance Bonus, with genuine opportunities to develop alongside the business.

REFERENCE: Melinda Bates #73861

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