Account Executive

Paid Media Executive - Google Ads (Charity)

Location: London (Hybrid)

We're looking for a passionate, organised and ambitious Paid Media Executive to join the rapidly growing Farrer Charity Programme.

Today, over 50 charities trust Farrer to help them reach more people, raise more money and deliver greater impact through paid media. As one of only a handful of Google Ad Grant Certified Professionals in the UK, we've become one of the country's leading specialist charity agencies, with clients spanning health, environment, education, arts, international development and more.

This is an exciting opportunity to join a growing team where you'll receive hands‑on training, work directly with experienced paid media specialists and build a career in digital marketing that genuinely makes a difference.

The Role

You’ll be responsible for building, managing, optimising and reporting on a portfolio of Google Ad Grant accounts, while also supporting the delivery of paid media campaigns across Meta and other platforms.

Working closely with our Charity Programme Manager and wider paid media team, you’ll develop your technical knowledge, gain exposure to multiple advertising platforms and play a key role in helping charities achieve their goals.

Responsibilities

• Plan, build and launch Google Ads campaigns to a high standard.
• Optimise Google Ad Grant accounts in line with client objectives.
• Monitor campaign performance and identify opportunities for improvement.
• Produce clear reports and communicate progress internally and to clients.
• Build and optimise Meta Ads campaigns.
• Assist with Google Ads, Meta Ads and other paid media campaigns as required.
• Work with GA4 and conversion tracking to measure campaign success.
• Manage your workload effectively and consistently deliver work on time.
• Collaborate with the wider team to share ideas and improve campaign performance.
• Stay up to date with the latest platform updates and paid media best practice.

Candidate Requirements

• At least 1 year's experience managing Google Ads campaigns.
• Strong attention to detail and excellent organisational skills.
• A proactive attitude with a willingness to learn and develop quickly.
• Comfortable working in a fast-paced agency environment.
• Strong analytical and problem-solving skills.A genuine interest in digital marketing and paid media.
• Experience with GA4 is desirable.
• Experience with Meta Ads is advantageous.
• Google Ads certification is a bonus but not essential.
• Based in our London office with hybrid working available.
• This role is designed to develop into a client-facing Account Manager position, although candidates with the right experience may begin working directly with clients from day one.
• You’ll report to and work closely with our Charity Programme Manager while collaborating regularly with the wider paid media team and Business Director.
• You’ll receive ongoing training across Google Ads, Google Ad Grants, Meta Ads and other paid media platforms as you develop.

Life at FARRER

We're a small, ambitious team that genuinely enjoys working together.

We move quickly, support each other, celebrate wins and encourage everyone to contribute ideas regardless of experience or job title. You'll have real responsibility from day one, access to senior team members and the opportunity to progress rapidly as the business continues to grow.

Most importantly, the work you do will have a genuine impact. Every campaign you build has the potential to help charities recruit more volunteers, raise more donations and reach more people who need their services.

• London office.
• Clear career progression
• Ongoing training and development.
• Company pension.
• Team socials.
• Opportunity to work with some of the UK's most inspiring charities.
• Exposure to Google Ads, Meta, LinkedIn and TikTok as your career develops.

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