⚡ New

CRM Marketing Manager/Director

Talent-R

BarcelonaFull-timeMid LevelOn-site

Job Description

Are you a CRM & Lifecycle Marketing expert ready to make a global impact?

We’re looking for a strategic, data-driven leader to shape CRM strategy across Europe & Asia and drive engagement, retention & customer lifetime value .

What you’ll do

  • Lead multi-channel CRM campaigns: email, SMS, push & messaging
  • Build automated workflows and optimize CRM platforms
  • Analyze, test & continuously improve performance
  • Collaborate with international, cross-functional teams
  • Help build and grow the CRM function

What we’re looking for

  • 7+ years in CRM, email or lifecycle marketing
  • Strong expertise in segmentation & personalization
  • Hands-on CRM & marketing automation experience ( HubSpot preferred )
  • Strong data & analytical skills ( Power BI a plus )
  • International experience, ideally with exposure to Asian markets
  • Team leadership experience is a plus

Own CRM strategy end-to-end, work directly with senior marketing leadership, and shape customer experiences across a truly global business.

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