Events & account-based marketing (abm)

About Attrus 

A Attrus is a financial infrastructure company that connects businesses to the global payments and financial services ecosystem.

We operate in a complex B2B environment, with consultative sales cycles, multiple decision-makers, and an international footprint. Thats why we believe events are more than just a branding tool: they are a key lever to build relationships, generate demand, open doors with strategic accounts, and accelerate commercial opportunities.

We are looking for a professional to strengthen our Events & Account-Based Marketing (ABM) strategy.

About the Role

We are looking for someone who can combine strategic thinking with strong execution capabilities.

This person will be responsible for planning and executing our event strategy end-to-end, from evaluating which events make sense for the business to audience strategy, activation, operations, demand generation, and performance measurement.

Key Responsibilities

• Plan and execute B2B events end-to-end, ensuring clear objectives, strategy, execution, and measurable results for each initiative.
• Strategically evaluate event participation based on priority markets, ICP, strategic accounts, commercial objectives, and demand generation potential.
• Plan and execute events of different formats and sizes, including trade shows, proprietary events, workshops, executive gatherings, happy hours, and experiences for clients and prospects.
• Manage vendors, partners, logistics, timelines, contracts, and budgets, ensuring quality and timely delivery.
• Develop pre- and post-event strategies, including invitations, email marketing, relationship building, lead capture, and follow-up, connecting Marketing and Sales to turn interactions into meetings, opportunities, and pipeline.
• Ensure contacts and opportunities generated through events are properly recorded and tracked in the CRM, and analyze event performance based on account engagement, meetings, opportunities, and commercial impact.
• Work closely with Marketing and Sales to define and prioritize strategic accounts, supporting Target Account Lists and 1:1 ABM initiatives, particularly those connected to events.
• Partner closely with Sales, Brand, Content, and Design teams to ensure alignment between strategy, communication, experience, and commercial objectives.
• Contribute to event calendar planning, mapping and prioritizing opportunities according to the companys markets and business objectives.

What Were Looking For

• Experience in B2B Marketing and event management, preferably in an Enterprise environment.
• A balanced profile combining strategic thinking with strong operational and execution skills.
• Excellent relationship-building, communication, and cross-functional collaboration skills, particularly with Sales.
• Fluent English.
• Availability to work in a hybrid model in São Paulo.

Nice to Have

• Experience in technology, fintech, payments, or financial services companies.
• Experience with enterprise sales and longer sales cycles.
• Experience with international events.
• Familiarity with CRM and marketing automation tools.
• Experience with demand generation strategies.

What We Offer

• • Saúde de qualidade com um plano do Bradesco, sem coparticipação; 
  •  Cartão Caju com liberdade para uso em alimentação + auxílio mobilidade/remoto;
  •  Seguro de vida;
  • Remuneração variável por comissões, de acordo com o desempenho e alcance de metas;
  •  Aqui nós estimulamos o desenvolvimento contínuo, por isso, oferecemos Política de Treinamento;
  •  Horário flexível;
  • Bem-estar é prioridade: oferecemos Wellhub;
  •  Descontos especiais em exames da rede Dasa e nas farmácias Pague Menos;
  •  Nós valorizamos o tempo de casa: premiação a cada ano que você estiver no time;
  •  Day-off de aniversário para você comemorar com quem mais ama;
  •  Bônus por indicação;
  • Plano de carreira e avaliações semestrais fazem parte da nossa cultura de feedback.