Marketing specialist (NOC 11202)

Company: Paramount BBQ Restaurant Ltd.(DBA Shenji BBQ) Job Title: Marketing specialist (NOC 11202) Wage: C$38.50 per hour Start Date: As soon as possible Position Type: Full-Time, Permanent Work Hours: 35 hours per week Vacancies: 1 Work Location: 3129 Kingsway, Vancouver, BC Canada

Established in October 2020, Paramount BBQ Restaurant Ltd. (DBA Shenji BBQ) is located along Kingsway, a major corridor connecting Metrotown and downtown Vancouver. Our culinary team takes great pride in handcrafting authentic Northeastern Chinese BBQ dishes, using carefully selected ingredients and traditional cooking techniques to ensure that every visit to our restaurant is memorable.

We are seeking a qualified and professional Marketing Specialist to join our team and perform the following duties:

Main Duties and Responsibilities:

Develop and implement marketing and advertising campaigns to promote the restaurants products, services, special offers, and brand, and monitor campaign performance to make adjustments when necessary; Plan, develop, coordinate and monitor marketing and advertising content in alignment with the restaurants sales and business objectives to increase Shenji BBQ Restaurants brand awareness and customer engagement; Manage, maintain, and regularly update the restaurants social media platforms, including Instagram, Facebook and REDnote, by creating and publishing engaging content, responding to customer inquiries and comments, and engaging with followers; Coordinate the re-establishment and ongoing maintenance of the restaurants website, and regularly update the website with menu and dish information, promotional activities, restaurant news, and customer reviews; Create, edit, and distribute promotional videos, photographs, graphics, and other digital marketing materials for use on social media, the restaurants website, and other digital platforms; Conduct market research by collect and analyze customer preferences and feedback, promotional campaign results, competitor activities, and market trends to provide recommendations to management regarding marketing and sales strategies; Prepare and coordinate the production of brochures, menus, posters, flyers, promotional materials, and other marketing collateral for in-store and external promotional purposes; Develop and coordinate promotional events, seasonal offerings and campaigns, special occasions, community engagement activities, and other marketing initiatives to increase brand visibility, attract new customers, and encourage repeat business; Track and prepare report on the performance of sales and marketing campaigns and social media activities, including customer engagement, reach, traffic, and promotional results, and prepare recommendations for management to improve future marketing initiatives.

Preferred Qualifications:

College diploma or above; Minimum one-year experience in marketing, digital marketing, sales, hospitality, or a related industry; Strong knowledge of social media and digital marketing platforms, with experience managing social media content and online promotions; Working knowledge of graphic design, video editing, website management, and other digital marketing tools; Strong content creation, communication, organizational, and time-management skills; Ability to analyze marketing results, customer feedback, and market trends and provide recommendations; Positive, proactive, and willing to learn new concepts and technologies quickly; Willingness to work occasional evenings and weekends as required for promotional events and restaurant activities.

Job Benefits: WorkSafe BC and Paid Vacation

If you are interested in this position, please send your resume by email at (link removed) Only suitable candidates will be contacted.