Sales Analyst

Chery Motor Australia is a dynamic and rapidly growing company in the Australian automotive market, backed by the extensive global capabilities of its parent company Chery Automobile Co. Ltd. Founded in 1997 and headquartered in Wuhu China, Chery Automobile is one of the largest and most innovative automotive manufacturers in China.

With a strong focus on research and development, Chery has become an industry leader in engineering new energy vehicles and intelligent technologies boasting over 14,000 patents worldwide.

Omoda Jaecoo is a new innovative automotive brand under the Chery Automobile umbrella. As part of Chery's expansive portfolio Omoda Jaecoo is dedicated to producing rugged, stylish, and high-performance vehicles designed for adventure enthusiasts and urban explorers alike. With a focus on blending cutting-edge technology, distinctive design, and robust engineering, Omoda Jaecoo aims to redefine the driving experience in the SUV and off-road vehicle segments.

In Australia, Omoda Jaecoo operates under the guidance of Chery Motor Australia, the local subsidiary of Chery Automobile. Through this partnership, Omoda Jaecoo leverages Chery's extensive expertise and established network to bring exceptional vehicles and services to the Australian market. The Omoda Jaecoo brand is committed to building a strong dealership network and delivering vehicles that align with the Australian lifestyle catering to consumers seeking reliability, innovation, and performance.

About the Role

The Sales Analyst is responsible for supporting the Omoda Jaecoo Sales Department through accurate reporting, data analysis, sales performance tracking, and actionable commercial insights.

This role plays a critical part in helping the business monitor sales performance, identify opportunities, improve dealer performance, support forecasting, and enable data-led decision-making across the national sales operation.

The Sales Analyst will work closely with Sales, Network Development, Marketing, Aftersales, Finance and Supply Chain departments as well as the Dealer Network to ensure timely and accurate reporting of key sales metrics, market trends, campaign performance, stock movements and dealer activity.

Job tasks & key Responsibilities:

• Sales Reporting & Performance Analysis: Prepare daily, weekly, monthly and ad hoc sales reports, tracking national, regional, dealer and model-level performance across orders, retail sales, wholesale, deliveries, cancellations, pipeline movement, conversion rates and achievement against targets.
• Dealer Performance Insights: Analyse dealer performance by region, territory, model, powertrain, variant and buyer type, identifying high-performing and underperforming dealers, key performance drivers, and opportunities to support Regional Sales Managers with actionable insights.
• Forecasting & Planning Support: Support sales forecasting, volume planning, target-setting and demand planning by analysing order intake, stock availability, sales run-rate, pipeline health, market trends and potential risks to target achievement.
• Dashboard & Data Management: Build, maintain and improve sales dashboards, databases and reporting tools using Excel, Power BI, SharePoint and other platforms, ensuring data accuracy, consistency, automation and clear visibility of key sales metrics.
• Campaign & Incentive Analysis: Track and evaluate the performance of retail campaigns, dealer incentives, tactical offers and sales programs, including analysis by dealer, region, model and customer segment to support post-campaign reviews and future campaign planning.
• Market & Competitor Analysis: Monitor competitor activity, market share trends, segment performance, pricing movements and industry sales data, including VFACTS, to provide insights into customer demand, buyer trends and market opportunities.
• Cross-Functional Business Support: Work closely with Sales, Marketing, Finance, Supply Chain, Network Development and Aftersales to provide reporting, analysis and insights that support executive decision-making, dealer management, commercial planning and OEM/headquarters reporting.
• Support the development of modern business intelligence tools and dashboards (e.g. Power BI or equivalent)
• Transform manual, spreadsheet-driven processes into automated and scalable solutions
• Develop a "single source of truth" for sales, dealer, and performance data
• Translate business needs into reporting, analytics, and decision-support tools
• Liaise with IT and external vendors where required to deliver system enhancements
• Provide ongoing identification of efficiency gains and process improvements

About You

To be successful in this role, you should possess:

• Experience in a sales analyst, business analyst, commercial analyst or reporting role.
• Strong Excel skills, including pivot tables, formulas, charts and data modelling.
• Experience building reports, dashboards and performance trackers.
• Strong analytical and numerical skills.
• Ability to interpret data and translate it into clear business insights.
• High attention to detail and accuracy.
• Strong communication skills, with the ability to present findings clearly.
• Ability to work with multiple stakeholders across different departments.
• Strong organisational skills and ability to manage deadlines.

Preferred but not essential:

• Experience in the automotive industry, preferably with an OEM, distributor or dealer group.
• Experience using Power BI or similar business intelligence tools.
• Understanding of automotive sales metrics including retail sales, wholesale, order bank, dealer targets, pipeline, market share and VFACTS.
• Experience with CRM, lead management, stock management or dealer reporting systems.
• Knowledge of dealer network operations and regional sales structures.

Technical Skills

• Advanced Microsoft Excel.
• Power BI or similar dashboard/reporting tools.
• PowerPoint for management reporting and presentations.
• Microsoft SharePoint, Teams and Power Automate experience desirable.
• Strong data cleansing, validation and reporting skills.
• Ability to work with large datasets from multiple sources.

Why join Omoda Jaecoo Australia?

• Be part of an exciting and growing global automotive brand.
• Opportunity to shape and reinforce data dissemination for key decision making.
• Opportunity to build modern sales planning and analytics capability from the ground up
• Collaborative and dynamic team environment.
• Competitive salary package and professional growth opportunities.
• Annual & parental leave benefits and more
• EAP coverage for personal or work-related support. Health & Wellbeing resources and more.
• If you’re passionate about data and analytics and want to be part of a brand that is shaping the future of mobility in Australia, we’d love to hear from you.

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