Optimization Analyst
Robertson & Company Ltd.
Job Description
OverviewOur client is seeking an Optimization Analyst to join their Personal Banking / Digital Channels team. This role focuses on improving digital customer experiences through data-driven experimentation, A/B testing, personalization strategies, and website optimization initiatives. You'll work closely with stakeholders across product, marketing, analytics, and digital teams to drive conversion improvements and deliver measurable business impact.
Key Responsibilities
- Lead the planning, execution, and analysis of A/B and multivariate testing initiatives across web and digital channels.
- Develop optimization roadmaps and identify opportunities to improve customer journeys, conversion funnels, digital sales performance, and user experience.
- Define success metrics, KPIs, reporting requirements, and testing strategies.
- Analyze web analytics data to uncover trends, customer behaviors, pain points, and revenue-generating opportunities.
- Present findings, recommendations, and business cases to senior stakeholders.
- Collaborate with cross-functional teams including Product, Marketing, UX, and Technology to implement optimization initiatives.
- Drive personalization and segmentation strategies to enhance customer engagement and conversion.
- Establish and maintain optimization standards, governance, and best practices.
- Stay current with industry trends and emerging digital optimization techniques.
Required Qualifications
- 3-5+ years of experience in digital optimization, web analytics, experimentation, or digital insights.
- Hands-on experience with:
- Adobe Target (required)
- Adobe Analytics and/or Google Analytics
- A/B Testing and Multivariate Testing methodologies
- Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations.
- Experience defining KPIs, measurement frameworks, and reporting strategies.
- Advanced Microsoft Office skills, particularly Excel and PowerPoint.
- Excellent communication skills with experience presenting insights and recommendations to leadership teams.
- Ability to manage multiple priorities in a fast-paced environment.
Nice-to-Have Qualifications
- Salesforce Marketing Cloud experience.
- Experience with optimization platforms such as Maxymiser or Google Optimize.
- Power BI knowledge.
- Financial services or banking industry experience.
- Exposure to customer segmentation and behavioral targeting strategies.
Ideal CandidateYou are a data-driven digital optimization professional who thrives on testing, experimentation, and continuous improvement. You have a strong understanding of customer behavior, web analytics, and conversion optimization, and can confidently partner with business stakeholders to influence digital strategy and improve customer outcomes.
Top Skills for Screening
- Adobe Target
- Conversion Rate Optimization (CRO)
- Digital Analytics
- KPI Development & Reporting
- Stakeholder Management
- Power BI (Asset)
Optimization Analyst
Location:Toronto, ON (Onsite)
Salary:$81,600 - $115,200 + Bonus + Benefits
OverviewOur client is seeking an Optimization Analyst to join their Personal Banking / Digital Channels team. This role focuses on improving digital customer experiences through data-driven experimentation, A/B testing, personalization strategies, and website optimization initiatives. You'll work closely with stakeholders across product, marketing, analytics, and digital teams to drive conversion improvements and deliver measurable business impact.
Key Responsibilities
- Lead the planning, execution, and analysis of A/B and multivariate testing initiatives across web and digital channels.
- Develop optimization roadmaps and identify opportunities to improve customer journeys, conversion funnels, digital sales performance, and user experience.
- Define success metrics, KPIs, reporting requirements, and testing strategies.
- Analyze web analytics data to uncover trends, customer behaviors, pain points, and revenue-generating opportunities.
- Present findings, recommendations, and business cases to senior stakeholders.
- Collaborate with cross-functional teams including Product, Marketing, UX, and Technology to implement optimization initiatives.
- Drive personalization and segmentation strategies to enhance customer engagement and conversion.
- Establish and maintain optimization standards, governance, and best practices.
- Stay current with industry trends and emerging digital optimization techniques.
Required Qualifications
- 3-5+ years of experience in digital optimization, web analytics, experimentation, or digital insights.
- Hands-on experience with:
- Adobe Target (required)
- Adobe Analytics and/or Google Analytics
- A/B Testing and Multivariate Testing methodologies
- Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations.
- Experience defining KPIs, measurement frameworks, and reporting strategies.
- Advanced Microsoft Office skills, particularly Excel and PowerPoint.
- Excellent communication skills with experience presenting insights and recommendations to leadership teams.
- Ability to manage multiple priorities in a fast-paced environment.
Nice-to-Have Qualifications
- Salesforce Marketing Cloud experience.
- Experience with optimization platforms such as Maxymiser or Google Optimize.
- Power BI knowledge.
- Financial services or banking industry experience.
- Exposure to customer segmentation and behavioral targeting strategies.
Ideal CandidateYou are a data-driven digital optimization professional who thrives on testing, experimentation, and continuous improvement. You have a strong understanding of customer behavior, web analytics, and conversion optimization, and can confidently partner with business stakeholders to influence digital strategy and improve customer outcomes.
Top Skills for Screening
- Adobe Target
- Adobe Analytics / Google Analytics
- A/B Testing & Experimentation
- Conversion Rate Optimization (CRO)
- Digital Analytics
- Personalization & Segmentation
- KPI Development & Reporting
- Stakeholder Management
- Power BI (Asset)
- Financial Services (Asset)