Head of Partnerships & Global Activations

Head of Brand Partnerships & Activations

We're partnering with a fast-growing fashion brand to appoint a Head of Brand Partnerships & Activations. This role will lead the strategy and delivery of global brand experiences across key international markets.

Responsibilities

• Lead global brand activations including retail pop-ups, experiential events, influencer partnerships and cultural campaigns.


• Own the full P&L across all activations and partnerships, ensuring commercial success.


• Structure and negotiate partnership agreements, including royalty and design fee models, working closely with the legal team on contracts.


• Produce and deliver retail pop-ups globally, managing budgets, timelines and external partners.


• Collaborate with Brand, PR, Social, Ecommerce and Merchandising teams to deliver integrated campaigns.


• Build and manage relationships with agencies, production partners and key industry contacts.


• Track campaign performance, ROI and identify future opportunities.

Requirements

• Proven experience leading brand activations, partnerships or experiential marketing within fashion, lifestyle or consumer brands.


• Strong commercial experience with P&L ownership and partnership deal structuring.


• Experience delivering international retail pop-ups and large-scale events.


• Excellent project management, stakeholder management and negotiation skills.


• Strong understanding of consumer culture and creating impactful brand experiences.


• Willingness to travel internationally when required.

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