Director, Search Product

Director, Search Product

Position: Contract (6 months to start)

Location: Greater Toronto Area (Hybrid)

About Us

Enverta Digital, part of Havas CX Canada, is a marketing technology and customer engagement consultancy specializing in CRM strategy, marketing operations, and MarTech enablement. We partner with leading enterprise organizations to design, implement, and optimize personalized, data-driven customer experiences across digital channels.

Backed by Havas' global network of strategy, creative, media, and technology experts, Enverta combines deep platform expertise with customer experience strategy to help organizations modernize their marketing ecosystems, accelerate digital transformation, and deliver measurable business outcomes.

We are currently seeking a Director, Search Product to lead enterprise search, digital discoverability, and AI search optimization initiatives across large-scale digital experiences.

Role Details

As the Director, Search Product, you will own the strategy, roadmap, and performance of enterprise search and digital discoverability capabilities, ensuring customers can easily discover products, services, and content across traditional search engines, AI-powered search experiences, and emerging digital discovery channels.

Working across Product, UX, Engineering, Architecture, Marketing, Content Strategy, Data, and Analytics teams, you will develop search strategies that improve organic visibility, customer engagement, and digital acquisition through SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), structured content, and AI-ready experiences.

This is a leadership role focused on search strategy, AI discoverability, organic growth, stakeholder alignment, and Agile product delivery.

What You'll Do

• Own the product vision, roadmap, and backlog for enterprise search and digital discoverability capabilities, driving measurable improvements in organic visibility, customer engagement, and digital acquisition.
• Lead enterprise Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) strategies to improve discoverability across search engines, AI-powered search experiences, and emerging digital discovery channels.
• Define search standards, content strategies, and optimization frameworks that improve organic performance while ensuring digital content is structured for both traditional search engines and AI answer platforms.
• Partner closely with Product, UX, Engineering, Architecture, Content Strategy, Marketing, Data, and Analytics teams to deliver search experiences that balance customer needs with business objectives.
• Develop content discovery standards, structured data strategies, schema implementation, and search-ready content that improves visibility across search engines and AI-generated results.
• Drive a holistic digital discoverability strategy by optimizing visibility across search, social platforms, online communities, third-party publishers, and emerging customer acquisition channels.
• Leverage customer insights, behavioural analytics, experimentation, and performance data to continuously optimize search performance, organic growth, and customer engagement.
• Build trusted relationships with senior business and technology stakeholders, influencing priorities, aligning cross-functional teams, and managing complex dependencies without direct authority.
• Lead Agile product delivery by defining roadmaps, epics, user stories, and sprint priorities while ensuring teams remain focused on delivering measurable customer and business outcomes.
• Navigate ambiguity, make informed product decisions, and lead enterprise search and digital discoverability initiatives from strategy through execution.

What You'll Bring

• 8+ years of experience leading enterprise digital products, search strategy, SEO, digital marketing, customer acquisition, or large-scale digital transformation initiatives.
• Proven experience owning product roadmaps or strategic initiatives focused on search, digital discoverability, organic growth, or customer acquisition.
• Strong understanding of Agile product management methodologies, including backlog management, sprint planning, roadmap development, and product lifecycle management.
• Experience partnering with Engineering, UX, Architecture, Marketing, Content Strategy, Data, and Analytics teams throughout the product lifecycle.
• Comfortable operating in a squad/Crew model, owning your squad's portfolio of capabilities directly.
• Experience developing enterprise SEO strategies, content optimization frameworks, structured data, schema markup, AI search optimization, and digital discoverability initiatives.
• Strong understanding of Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), content strategy, AI search experiences, and emerging digital discovery trends.
• Experience with personalization, customer engagement platforms, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Salesforce Marketing Cloud, or similar enterprise marketing technologies is considered an asset.
• Strong analytical, stakeholder management, and executive communication skills with the ability to influence cross-functional teams without direct authority.

Additional Information

This role represents an active vacancy at Havas. You will be joining a collaborative, growth-oriented environment where ideas are encouraged and career development is supported.

The salary range for this position is CAD $90-110/hour, with final compensation determined based on factors such as work location, skills, experience, and background.

Havas uses artificial intelligence-enabled tools to support certain aspects of the recruitment process. All hiring decisions are made by our recruiting and hiring teams.