Digital Marketing Executive

VANRATH is working with an award-winning print and brand design business in Belfast on the appointment of a Digital Marketing Specialist. After 15 years of steady growth, the company is continuing to invest in its digital and e-commerce offering, and this role has been created to shape that strategy and get the most out of their recently developed e-commerce platform.

This will suit someone creative and commercially minded who is comfortable working from data as well as instinct, and who wants real ownership rather than a purely delivery focused post.

The Role

Key responsibilities include:

• Develop and deliver the digital marketing strategy across two established brands
• Manage the digital marketing calendar and coordinate campaign delivery end to end
• Build and run promotional campaigns spanning product launches, client projects, company news and brand activity
• Use data and customer insight to shape the e-commerce product portfolio and commercial offering
• Keep a consistent, engaging brand presence across every digital channel
• Maintain and improve online content and the wider customer journey
• Write engaging blogs, website copy and other digital content
• Run the organic social media channels across both brands
• Monitor online comments and enquiries and respond to them
• Track campaign performance and turn it into actionable insight
• Manage the digital marketing budget with an eye on return on investment
• Build relationships with customers, prospects and industry partners

The Ideal Candidate

• Minimum two-three years' digital marketing experience
• Degree in marketing or a related discipline
• Track record of developing and delivering digital marketing strategies
• Working knowledge of Google Ads and Google Analytics
• Experience of marketing automation platforms
• Email marketing experience
• Familiar with web publishing, SEO tools and website content management
• Strong attention to detail with the ability to juggle several priorities at once
• Creative, commercially minded and at home in a fast paced environment

Benefits and Salary

• Competitive salary, dependent on experience
• Permanent, full time position
• Belfast based with an established and growing business
• Full ownership of the digital marketing strategy
• Real influence over how the e-commerce offering develops
• Collaborative and creative working environment

Skills:
Marketing Digital Marketing GA4 Events SEO Email Marketing

Benefits:
Fantastic company benefits pack

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