Brand & Communications Strategist

Senior Content & Brand Strategist

Location: São Paulo, Brazil (Hybrid)

Employment: Full-time

English: Advanced/Fluent (written and spoken)

About the role

We're looking for a Brand & Content Lead to work directly with our Founder & CEO in building two high-growth brands:

• Joao Possagnoli (personal brand)
• Stealth (company brand)

This is not a traditional Social Media position.

We're looking for someone who understands how to build brands through storytelling, strategic positioning, and meaningful content—not someone focused only on publishing posts or chasing engagement metrics.

You'll help define how both brands should be perceived over the coming years and translate that vision into content that builds reputation, attracts exceptional talent, creates business opportunities, and establishes long-term authority.

Working closely with the Founder, you'll have direct access to the company's strategy, daily operations, and key decisions, transforming real moments into stories worth telling.

What you'll do

• Define and evolve the positioning of both the Founder's personal brand and Stealth.
• Develop and execute a long-term brand and content strategy across multiple channels.
• Identify compelling stories from the Founder's journey, business operations, company culture, and leadership experiences.
• Build editorial calendars, recurring content series, and scalable content frameworks.
• Produce content in both English and Portuguese for different audiences and platforms.
• Translate complex business topics into engaging, accessible narratives.
• Proactively identify content opportunities without relying on constant direction.
• Collaborate with designers, video editors, copywriters, social media specialists, and external partners.
• Turn company case studies, internal initiatives, and team achievements into valuable brand assets.
• Use content to strengthen thought leadership, employer branding, and brand awareness.
• Define success metrics that go beyond vanity metrics, focusing on brand growth, audience quality, business impact, and reputation.
• Help establish processes that support a scalable content operation as the brands grow.
• Ability to work closely with a Founder, anticipating opportunities and operating with a high level of autonomy.

Requirements

• 4+ years of experience in Branding, Content Strategy, Communications, Editorial, or related areas.
• Advanced or Fluent English (mandatory), with the ability to create and review high-quality content in English.
• Experience building brands, executive brands, founder brands, or corporate positioning.
• Strong storytelling and editorial thinking.
• Experience working directly with founders, executives, or senior leadership.
• Ability to work closely with a Founder, anticipating opportunities and operating with a high level of autonomy.
• Ability to transform real business events into engaging narratives.
• Deep understanding of digital platforms and how content should be adapted across formats.
• Excellent writing and communication skills.
• Highly proactive, autonomous, and comfortable working in fast-moving environments.
• Strategic mindset combined with hands-on execution.
• Strong organizational and project management skills.

Nice to have

• Experience building personal brands for founders or executives.
• Background in startups, technology companies, marketing agencies, or high-growth businesses.
• Experience with employer branding initiatives.
• Knowledge of YouTube, LinkedIn, X, Instagram, newsletters, and podcast content strategies.
• Experience leading creative freelancers or multidisciplinary content projects.
• Familiarity with AI tools for content creation and creative workflows.

What success looks like

In this role, success isn't measured by how many posts are published.

It's measured by your ability to build brands people remember.

You'll recognize important stories while they're happening, create narratives that resonate with entrepreneurs and professionals, and help position both the Founder and Stealth as trusted, respected voices in the market.

The goal is to attract exceptional talent, strengthen business relationships, create meaningful audience engagement, and build brands with long-term relevance.

Why join us?

You'll work directly with the Founder during an exciting stage of growth, helping shape both a personal brand and a company brand from the inside out.

This is a unique opportunity to influence strategy, tell real stories, and build brands that inspire entrepreneurs, attract exceptional professionals, and create lasting impact.