Marketing Manager / Digital Marketing

Community Solidarity to Improve Lives Sierra Leone – Sydney NSW

Full time

Remote

Hybrid

On-site

3d ago , from Illawarra Mercury Job Board

About the Role

We are seeking a strategic, innovative, and results-oriented Marketing Manager / Digital Marketing Manager to lead our marketing initiatives and drive sustainable business growth. The successful candidate will develop and execute integrated marketing strategies, oversee digital campaigns, strengthen brand positioning, and optimise customer acquisition through data-driven decision making. This role is ideal for a marketing leader who combines creativity with analytical thinking and thrives in a fast-paced, performance-driven environment.

Key Responsibilities

Marketing Strategy & Brand Management: Develop and execute comprehensive marketing strategies aligned with business objectives and growth targets. Strengthen brand positioning, awareness, and customer engagement across multiple markets. Conduct market research, customer analysis, and competitor benchmarking to identify new growth opportunities.

Digital Marketing & Performance: Plan, execute, and optimise digital marketing campaigns across Google, Meta, LinkedIn, TikTok, YouTube, email, SEO, SEM, and other digital platforms. Manage paid media strategies, advertising budgets, and campaign performance to maximise ROI. Lead initiatives in content marketing, social media, email marketing, lead generation, and marketing automation.

Monitor campaign performance using analytics tools and optimise strategies based on KPIs. Improve website traffic, customer acquisition, conversion rates, and retention through data-driven optimisation.

Team Leadership & Cross-Functional Collaboration: Lead, mentor, and develop a high-performing marketing team. Collaborate closely with Sales, Product, Operations, and Business Development teams to execute integrated marketing initiatives. Manage relationships with creative agencies, media partners, and external vendors.

Present marketing strategies, campaign performance, and business insights to senior leadership. Drive continuous improvement through innovation, experimentation, and performance analysis.

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related field.

5+ years of experience in Marketing, Digital Marketing, Growth Marketing, Brand Management, or related roles.

Proven experience leading successful marketing strategies and multi-channel campaigns.

Strong knowledge of SEO, SEM, PPC, social media marketing, content marketing, email marketing, and marketing automation.

Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics (GA4), CRM platforms, and marketing automation tools.

Experience managing marketing budgets and delivering measurable ROI.

Strong analytical, strategic thinking, and problem-solving skills.

Excellent leadership, communication, project management, and stakeholder management abilities.

Ability to thrive in a dynamic, fast-paced, and results-oriented environment.

Ideal Candidate

We're looking for a marketing professional who combines strategic vision, creativity, and commercial acumen to drive business success. You are someone who has a proven track record of delivering impactful marketing campaigns and business growth. Understands customer behaviour, market trends, and digital marketing best practices.

Makes data-driven decisions while embracing creativity and innovation. Inspires and develops high-performing teams. Builds strong relationships with internal stakeholders and external partners.

Demonstrates excellent business judgment and execution skills. Adapts quickly to changing priorities and emerging opportunities. Is passionate about continuous learning and marketing innovation.

If you are passionate about building brands, driving digital growth, and leading high-performing teams, we would love to hear from you.

What We Offer

Opportunity to lead strategic marketing and digital transformation initiatives. Ownership of high-impact campaigns that directly contribute to business growth. Collaboration with talented professionals across multiple business functions. Leadership development, mentorship, and continuous learning opportunities.

Clear career progression into:

• Senior Marketing Manager


• Head of Marketing


• Marketing Director


• VP of Marketing


• Chief Marketing Officer (CMO)

Competitive compensation with performance-based incentives. A collaborative, innovative, and high-growth work environment. Ready to lead marketing strategies that create real business impact?

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