Sales And Marketing Specialist

Onsite Requirements: Toronto or Vancouver depending on your location. Could include in office, conferences, meetings with c-suite etc

Hourly Rate: 25-32/hour depending on relative experience

About the Role:

We are seeking a dynamic and results-driven B2B Partner Marketer with 1-3 years of experience to support a key client account. The ideal candidate will have a proven track record in B2B partner marketing or co-marketing, demand generation, GTM strategy, event management, and customer engagement. Experience working with technology companies is strongly preferred.

This is a client-facing role that requires a strategic thinker who can collaborate cross-functionally with C-suite executives and department leaders to optimize co-marketing performance and enhance the partner experience.

Key Responsibilities:

• Develop and execute comprehensive co-marketing strategies for a portfolio of partners to drive demand generation and achieve pipeline goals.
• Create and manage partner marketing collateral, including co-marketing assets, sales decks, datasheets, videos, and landing pages.
• Lead multi-channel partner marketing programs, including demand generation, co-marketing, and partner nurturing initiatives.
• Collaborate with sales leadership and growth marketing teams to align goals and ensure seamless execution of partner marketing campaigns.
• Develop and maintain relationships with strategic partners such as CDW, Microsoft, SHI, Intel, Avant, Deloitte, Technologent, AWS, Google, PwC, CBRE, and Honeywell.
• Design and implement scalable enablement programs, including training playbooks and “Event in a Box” kits.
• Manage Marketing Development Funds (MDF), Operating Expenses (OpEx), credits, and other budget sources to optimize partner engagement and resource utilization.
• Track and analyze co-marketing performance metrics to continuously improve campaign effectiveness, budget prioritization, and ROI.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 1–3 years of experience in B2B partner marketing, co-marketing, sales channel marketing, or a related role.
• Proven track record of exceeding pipeline goals and driving revenue growth through strategic partner marketing initiatives.
• Strong expertise with CRM platforms (Salesforce, Microsoft Dynamics, HubSpot) and PRM platforms (Allbound, Impartner, Salesforce).
• Proficiency with CMS platforms (WordPress, Drupal, HubSpot) and design tools (Figma, Illustrator, Photoshop, InDesign, Premiere, Canva).
• Experience with data visualization tools (Miro, Power BI, Looker, Qlik, Tableau) and project management tools (Confluence, Jira, Trello, Asana, Airtable, SharePoint).
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.

Preferred Skills:

• Experience with audience and analytics tools such as ZoomInfo, Crossbeam, 6sense, and Bombora.
• Strong understanding of Account-Based Marketing (ABM) and marketing automation strategies.
• Ability to create high-impact marketing assets and manage large-scale marketing budgets.

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