CRM & Data Strategy Intern - London

CRM & Data Strategy Intern - London, United Kingdom

Position Overview

Ref #

W180619

State/Region

London

Department

Administrative Services

Location

United Kingdom

City

London

COMPANY DESCRIPTION

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

POSITION OVERVIEW

What began more than 50 years ago with a collection of ties has grown into an entire world, redefining the American style. Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in his dream and his lifestyle. Building on the brands continued success, Ralph Lauren is multiplying the initiatives to further strengthen its European presence with a strategy geared towards locations that reflect the vision and philosophy of the Ralph Lauren brand.

We are seeking a passionate and highly motivated Intern, CRM and Data Strategyto join the EMEA Data Strategy team. The Data Strategy team is the driver of end-to-end data and technology capabilities to enable first in class customer centric marketing. Reporting into the CRM & Data Strategy Manager, the successful candidate will be responsible for the operational set-up of key marketing data processes, support customer support teams with investigations, and documentation of all key processes.

ESSENTIAL DUTIES & RESPONSIBILITIES

Support the CRM team with Email, Mobile, Paid Social and Performance Marketing segmentation strategy, which includes the set-up of weekly Promotional Emails

Support Customer Care and Data Protection teams with Customer Requests, by investigating and troubleshooting issues raised by customers

Support with the set-up and refresh of reports that drive key decisions within the CRM and wider CIX functions.

Work with the CRM team to support optimization of the Omni-Channel customer strategy

Document and curate data processes and associated customers journeys with proper version control

Support with complex technical set-ups across the CIX function

Build strong relationships with various internal and external stakeholder

EXPERIENCE, SKILLS & KNOWLEDGE

Passion to develop analytical expertise, with experience in a numerate / technical subject eg: Mathematics, Marketing, Computer Science

Quick learner, with a taste for discovering new technical tools and spotting data inconsistency

Numerate, analytical and technical

Strong knowledge of Excel and PowerPoint

Strong attention to detail

Strong communication and organisation skills

Ability to work well independently and part of a team

SQL knowledge would be highly desired but not a pre-requisite