Marketing Lead

HEAD OF MARKETING

Shoreditch, London | In-person first | Up to £80,000 | Reporting to Marketing Director

Please note: This is an in-person-first role based in Shoreditch, London. The business is unable to provide visa sponsorship, so applicants must already have the unrestricted right to live and work in the UK.

This is an opportunity to lead the marketing strategy behind one of the world's most recognised global podcasts.

We're working with a leading media and investment business that operates at the intersection of creator-led media, communities, products and ventures.

At the heart of the business is a globally recognised podcast with a huge international audience - and we're looking for a Head of Marketing to help take it to the next level.

Reporting to the Marketing Director, you'll own campaign strategy, audience expansion and go-to-market execution, with a clear mission:

Make sure the podcast is everywhere its audience is.

Every platform. Every screen. Every relevant channel.

You’ll lead the strategy behind high-impact, multi-channel marketing campaigns that drive audience growth, engagement and commercial impact.

You’ll translate broader business objectives into campaigns that capture attention, cut through the noise and create genuine conversation.

You’ll think beyond individual channels, looking at the entire distribution ecosystem and identifying new opportunities to put content in front of more people, on more platforms, more consistently.

You’ll use data and audience insight to understand what is working, what isn’t and where the next opportunity lies.

You’ll establish a culture of continuous testing and optimisation, ensuring campaigns are constantly evolving to improve reach, engagement, conversion and commercial performance.

You’ll also build and lead a high-performing marketing team.

You’ll hire, develop and mentor exceptional people, setting high standards and creating an environment where the team can move quickly, take ownership and consistently deliver outstanding work.

The role will require significant cross-functional leadership. You’ll work closely with teams across content, social, paid media, product and the wider business to ensure everyone is aligned and campaigns move at pace.

You’ll anticipate challenges, remove blockers and bring people together to get things done.

Ultimately, you’ll be responsible for making sure marketing delivers more than attention.

It needs to deliver audience growth, sustained engagement and measurable commercial impact.

The person we're looking for

We're looking for an experienced marketing leader who has a proven track record of taking campaigns from strategy through to execution and delivering measurable results.

You may come from a media, entertainment, content, creator, consumer or digital business. You’ll have experience leading multi-channel campaigns and understand how to build audiences across an increasingly fragmented media landscape.

You’ll be as comfortable discussing audience growth and engagement as you are talking about revenue and commercial performance.

You understand how to take a great product, show or piece of content and build the marketing strategy around it - finding the right audience, identifying the right channels and making sure the message cuts through.

You’ll be highly data-led, using audience insight and performance data to make decisions rather than relying on instinct alone. You’ll know how to create a strong test-and-learn culture and how to turn learnings into better marketing.

You’ll also be an experienced people leader. You’ll know how to build and develop high-performing marketing teams, set clear expectations and create an environment where exceptional people can do their best work.

Most importantly, you’ll be someone who can think big and move quickly.

You’ll be comfortable working in an environment where priorities can change quickly, decisions need to be made with imperfect information and there is always another opportunity to pursue.

Skills Summary

• Proven experience leading multi-channel marketing campaigns from strategy through to execution.
• Strong track record of driving audience growth, engagement and commercial results.
• Experience within media, entertainment, content, creator, consumer or digital businesses.
• Strong understanding of content marketing, social media, digital distribution and audience development.
• Experience developing go-to-market strategies for products, content, shows or digital experiences.
• Data-led approach to campaign performance, optimisation and decision-making.
• Strong understanding of audience insights and using data to shape marketing strategy.
• Experience building a culture of testing, experimentation and continuous optimisation.
• Proven experience managing, mentoring and developing high-performing marketing teams.
• Strong commercial acumen, with an understanding of how marketing activity translates into revenue and business growth.
• Excellent cross-functional collaboration skills, working across content, social, paid media, product and commercial teams.
• Comfortable working in an environment where priorities can move quickly and decisions need to be made with pace.
• Strong project management and execution skills, with the ability to keep multiple campaigns moving.
• Must have the unrestricted right to live and work in the UK; no sponsorship available.

This is a chance to join a business operating at the intersection of media, creators, communities and entrepreneurship, and to play a central role in the next stage of growth for a globally recognised media property.

You’ll have the opportunity to shape how a global audience discovers, engages with and ultimately becomes part of one of the world's most influential podcast brands.

The ambition is simple:

More reach. More relevance. More impact.

If you’re a marketing leader who knows how to build audiences, lead exceptional teams and turn great content into measurable growth, we’d like to hear from you.

Max Tullis-Turner
Senior Consultant | Aspire

We Are Aspire Ltd are a Disability Confident Committed employer

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