Implementation Specialist - Marketing Solutions

We are seeking a Technical MarTech Implementation Specialist to support the implementation, integration, and optimization of digital marketing technologies for enterprise clients. This role combines technical implementation, campaign tracking, analytics, and client-facing support to ensure accurate data collection and seamless advertising platform integrations.

Key Responsibilities

• Implement and support digital advertising platform integrations and marketing technology solutions.
• Configure, deploy, and maintain tracking using Google Tag Manager (GTM), pixels, and Conversion APIs.
• Set up, validate, and troubleshoot conversion tracking across web and mobile platforms.
• Configure, test, and debug REST API integrations using tools such as Postman.
• Analyze and troubleshoot JSON request and response payloads to identify integration issues.
• Support Mobile Measurement Platform (MMP) implementations, including AppsFlyer or Adjust, and resolve SDK and attribution-related issues.
• Perform end-to-end quality assurance (QA) for tracking implementations and ensure accurate data collection.
• Collaborate with cross-functional teams including Sales, Customer Success, Product, and Engineering to deliver successful client implementations.
• Assist clients with technical onboarding, implementation guidance, and issue resolution.
• Monitor campaign tracking health and proactively identify opportunities for optimization.
• Document implementation processes, technical configurations, and troubleshooting procedures.

Required Qualifications

• Bachelor's degree in Marketing, Computer Science, Information Technology, or a related field.
• 2+ years of experience in Digital Marketing, Marketing Technology (MarTech), AdTech, or Ad Operations.
• Hands-on experience with Google Tag Manager (GTM) and conversion tracking implementations.
• Experience configuring pixels, server-side tracking, and Conversion APIs.
• Practical experience testing REST APIs using Postman.
• Strong understanding of JSON payloads, API responses, and troubleshooting integration issues.
• Experience working with Mobile Measurement Platforms (MMPs) such as AppsFlyer or Adjust.
• Familiarity with Google Ads, Meta Ads, Search, Display, Shopping, and Social advertising platforms.
• Strong analytical and problem-solving skills with excellent attention to detail.
• Excellent verbal and written communication skills with experience supporting client-facing technical implementations.

Preferred Qualifications

• Experience with Google Analytics 4 (GA4).
• Familiarity with mobile attribution, SDK integrations, and event mapping.
• Exposure to CRM and marketing automation platforms.
• Experience working in an agency, AdTech, or SaaS environment.

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