Vice President of Marketing, APJ
Sharon AI, Inc
Job Description
Sharon AI is building the infrastructure powering the next generation of AI. Operating across AI infrastructure, high-performance compute, cloud platforms and large-scale technology environments, Sharon AI delivers scalable, secure and commercially sustainable infrastructure solutions supporting advanced AI workloads globally.
Sharon AI is scaling rapidly across Asia Pacific and Japan, and we're looking for an experienced Vice President of Marketing, APJ to build and lead the marketing engine that powers that growth. This is a rare opportunity to own the full marketing remit for a high-growth technology infrastructure business across the region's most dynamic markets - spanning strategy, demand generation, product, brand, digital, field and partner marketing.
Based in Sydney and reporting to the Chief Revenue Officer, you'll operate as the regional marketing leader and a key member of the leadership team, translating business strategy into locally resonant programs across markets including Australia & New Zealand, India and Asia. You'll inherit a marketing team of three with a mandate to scale, leveraging automation and AI opportunities where feasible - equally comfortable setting multi-year strategy and rolling up your sleeves to ship a campaign.
This is an excellent opportunity for a senior marketing leader who wants to build a regional function from the ground up and work at the forefront of AI infrastructure.
What You’ll Be Doing
- Define and execute the APJ marketing strategy - aligned to global priorities and regional revenue goals - and own the regional budget, forecasting and ROI accountability.
- Act as the voice of APJ within the Go-To-Market organisation, partnering with sales, partner and customer success teams to align marketing to pipeline and revenue targets.
- Build a predictable, scalable demand engine: integrated campaigns, ABM, digital acquisition, webinars and lifecycle programs, with ownership of pipeline and revenue-contribution targets.
- Localise positioning, messaging and sales enablement content (battlecards, ROI/TCO tools, vertical plays) for APJ's technical and executive buyers, feeding regional insight back into global product strategy.
- Grow brand awareness and customer advocacy across APJ through content, thought leadership and community programs, including localisation into key languages such as Japanese and Korean.
- Own the regional events and field marketing strategy, and build joint co-marketing programs with GSIs, resellers and technology alliance partners.
- Run regional digital channels (web, SEO/SEM, paid, programmatic) and build the marketing operations backbone — martech, attribution, data hygiene and reporting — with disciplined CAC and payback management.
- Lead and scale the existing team of three into a high-performing regional function, managing agencies and vendors to extend capacity.
What We're Looking For
- 12+ years' experience in B2B technology marketing, with 5+ years leading marketing teams across multiple APJ markets; background in infrastructure, datacentre, cloud, DevOps, data, security or adjacent technical categories strongly preferred.
- Proven success building marketing functions in fast-growth environments (e.g. Series C to pre-IPO or high-growth public company), where you built teams, systems and programs from a limited foundation.
- Deep fluency in pipeline math, funnel metrics, ABM and marketing attribution, with a track record of hitting marketing-sourced pipeline and revenue targets.
- Ability to market credibly to developers, architects and platform engineering teams as well as CIOs/CTOs — you understand that technical buyers reject hype.
- First-hand understanding of the cultural, linguistic and go-to-market differences across ANZ, Japan, India, SEA and Korea, and how to sequence investment across them.
- Experience co-marketing with hyperscalers, GSIs and channel partners in the region.
- A proven builder and developer of distributed, multicultural teams — low ego, high ownership, and comfortable operating from strategy to execution.
- Strong command of martech, analytics and experimentation; you make decisions with data and hold spend accountable to outcomes.
- Bachelor's degree in Marketing, Business, Commerce or a related discipline. An MBA or postgraduate qualification is highly regarded but not essential.
Highly Regarded
- Experience marketing consumption/usage-based or open-source-adjacent business models.
- Experience as the first senior marketing hire in a region, building from a small or zero base.
Why Join Sharon AI?
This is an opportunity to join one of Australia's fastest-growing AI infrastructure businesses and build the regional marketing function from the ground up - with the autonomy of a first-of-its-kind mandate and a genuine seat on the regional leadership team.
You'll work alongside highly talented sales, product and customer success professionals while shaping how some of the region's leading technology organisations discover and adopt next-generation AI infrastructure.
If you're an experienced B2B technology marketing leader who wants to own a region end-to-end and help shape the future of AI infrastructure, we'd love to hear from you.
Our Values
Integrity - Innovation - Collaboration - Wellbeing - Inclusion
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