Digital Marketing Leader
Apiux Tech
Job Description
Who are we?
Apiux is a technology company specialized in supporting organizations across industries in their digital transformation journey. We help our clients accelerate innovation through Cloud, Software Engineering, AI, Process Automation, and Digital Solutions.
Who are we?
Apiux is a technology company specialized in supporting organizations across industries in their digital transformation journey. We help our clients accelerate innovation through Cloud, Software Engineering, AI, Process Automation, and Digital Solutions.
We are present in Chile, Peru, Colombia, Spain, and continue expanding across new markets.
Job Description
We are looking for an AI-driven Digital Marketing Leader with at least 2 years of experience in B2B technology marketing, demand generation, and IT services.
This role goes beyond traditional digital marketing. We are looking for someone who understands how Artificial Intelligence is transforming the technology industry and can position innovative AI services in the market.
The ideal candidate combines strong marketing execution with the ability to build compelling value propositions, launch new service offerings, and leverage AI-powered tools to maximize marketing performance.
Excellent verbal and written communication skills in English are required.
What You’ll Do
Demand Generation
- Generate approximately 40 Marketing Qualified Leads (MQLs) per month.
- Maintain an average MQL-to-SQL conversion rate of 20%.
- Design and execute multi-channel demand generation campaigns.
- Generate qualified opportunities through LinkedIn, email marketing, content marketing, paid media, webinars, and events.
- Manage and optimize lead nurturing workflows.
- Maintain accurate lead status and reporting within Salesforce CRM.
- Partner closely with Sales to accelerate pipeline growth.
AI-Powered Marketing
- Leverage Generative AI tools to accelerate content creation, campaign execution, personalization, and marketing automation.
- Continuously identify new AI solutions that improve productivity and marketing effectiveness.
- Experiment with AI-driven workflows to optimize demand generation and customer engagement.
Go-to-Market & Value Proposition
- Create, refine, and productize value propositions for Apiux’s portfolio, with a strong focus on Artificial Intelligence services.
- Translate technical capabilities into compelling business outcomes for executive audiences.
- Develop messaging, positioning, sales enablement assets, case studies, presentations, and marketing collateral for AI offerings.
- Collaborate with Commercial, Delivery, and Technology teams to launch new AI-based services and campaigns.
Events & Brand Positioning
- Coordinate webinars, executive events, and strategic marketing campaigns.
- Strengthen Apiux’s positioning as a leading AI and Digital Transformation partner across Latin America.
Knowledge & Skills Required
- B2B Marketing for Technology or IT Services.
- Demand Generation and Pipeline Marketing.
- Salesforce CRM.
- Marketing Automation platforms.
- LinkedIn Ads and Social Media Marketing.
- Content Marketing and Inbound Marketing.
- Lead Generation Strategies.
- Account-Based Marketing (ABM) is a plus.
- Product Marketing and Go-to-Market Strategy.
- Strong storytelling and value proposition development.
- Social Selling.
AI Experience (Highly Desired)
- Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, Microsoft Copilot, or similar platforms for marketing execution.
- Experience using AI to generate content, optimize campaigns, conduct market research, and improve productivity.Understanding of Generative AI market trends and enterprise AI adoption.
- Ability to package and position AI consulting and technology services into compelling market offerings.
Our Benefits
- Permanent Contract (Indefinite Employment).
- International and multicultural environment.
- Opportunity to work at the forefront of Artificial Intelligence and Digital Transformation.
- High autonomy and the opportunity to shape the company's AI marketing strategy.