Head of Marketing

Responsibilities

• Develop and execute long-term marketing strategies that align with __Ether.fi__’s vision, growth objectives, and ultimately our TVL.
• Shape __Ether.fi__'s brand narrative and positioning within the blockchain and DeFi space.
• Drive user acquisition, engagement, and retention across __ether.fi__’s products
• Utilize campaigns, events, conferences, and content marketing to drive product adoption and revenue growth.
• Analyze and measure the effectiveness of marketing campaigns using data-driven insights to optimize future strategies.
• Develop and execute a community marketing strategy that leverages platforms such as blogs, Discord, Twitter and other relevant channels.
• Establish __ether.fi__ as a thought leader through brand marketing initiatives, including sponsorships, events, and partnerships.

Requirements

• Hands on experience in B2C performance marketing roles within DeFi or a transferable environment
• Proven track record in developing and executing successful marketing campaigns, including user acquisition and product adoption.
• Strong understanding of blockchain technology, DeFi, and the broader cryptocurrency landscape.
• Experience in cross-functional collaboration.
• Excellent analytical, strategic, and communication skills with the ability to make data-driven decisions.
• Passion for web3 technology and a deep understanding of its potential impact on the future of finance and technology.
• A good eye for design and past design experience would be a plus

Hard Skills

• B2C performance marketing
• marketing campaigns
• user acquisition
• product adoption
• data-driven insights
• community marketing strategy
• content marketing

Soft Skills

• analytical skills
• strategic skills
• communication skills
• cross-functional collaboration
• design skills

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